Celebrity Licensing 

American Crew to sponsor celebration of Elvis Presely

American Crew in association with Berklee College of Music’s Institute is sponsoring a celebration of Elvis Presely for Creative Entrepreneurship through a series of educational events. Kicking off on April 3rd for a week at the Berklee campus in Boston, the event series dubbed as Music Makes an Artist, Style Makes an Icon, has been designed to celebrate Elvis’ musical and cultural legacy and his iconic approach to artistry. The deal, which was brokered by Authentic Brands Group (ABG), will feature panels of experts on Presley and guest speakers, as…

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TV Series Licensing 

20th Century Fox Consumer Products ties up with Universal Orlando Resort to bring American Horror Story to life

Once again, Twentieth Century Fox Consumer Products has tied up with Universal Orlando Resort to bring the TV series American Horror Story to life at the park’s Halloween Horror Nights. Beginning Sept. 15, guests will be able to visit three new installments based on Asylum, Coven and Roanoke. In Asylum, guests will travel to Briarcliff to evade Dr. Arden’s experiments as well as come face to face with the serial killer Bloody Face. In Coven, guests will be drawn into the rivalry between the descendants of the Salem witches, the…

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TV Series Licensing 

Genius Brands Intl. growing global presence of SpacePOP

By licensing the YouTube-driven series to WeKids in China and U Music TV in the UK, Genius Brands International is growing SpacePOP’s global presence. A second season of the animated series is also in development currently. While U Music TV will make SpacePOP content available across the UK on its app and on Sky TV, FreeSat and FreeView, WeKids is planning to roll out music videos, the animated series and merchandise through online streaming, OTT TV and iOS and Android platforms across China. SpacePOP is currently available in the US through…

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Event News 

Licensing Expo 2017. Things to look out for

  Every year scores of exhibitions and expos are held all around the world that attracts thousands of exhibitors and attendees. And seeing the response, organisers are enthused to do much better in the coming year’s events. After witnessing the great response at the Expo last year that attracted as many as 16,209 attendees and 489 exhibitors, the organisers of the Licensing Expo have undertaken to do much better in this year’s event that is in its 37th year. This year’s event takes place as always at Las Vegas from…

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Event News 

LIMA releases names of finalists of International Licensing Awards

The International Licensing Industry Merchandisers’ Association (LIMA) has unvealed the finalists for its annual International Licensing Awards. The said awards recognise outstanding creativity and performance in all major segments of licensing. “The LIMA Licensing Awards program recognizes outstanding performance across a range of categories throughout the global licensing industry,” said Charles Riotto, president, LIMA. “The level of excellence exemplified in this year’s submissions was truly impressive and it is a testament to the impact LIMA members are having all around the globe,” he added. This year’s nominees are: Licensed Programme…

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Publishing 

Koko Rose Media to present new line of baby book concepts at Bologna Book Fair

Koko Rose Media, agent and brand manager for Henries- nominated illustrator Jo Rose will present a new line of original baby book concepts at this year’s Bologna Book Fair. The books feature Rose’s Deer Little Forest brand, and have been developed with Ingrid Selberg Consulting headed by the former Managing Director of Simon & Schuster’s Children’s Division Ingrid Selberg. The early learning concepts feature original and quirky renditions of classic 0-3 themes such as colours, activities, numbers, learning and ABC’s, using the beauty and humour of Jo’s unique animals to…

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Brand Licensing 

UBM India to nurture the Children, Baby maternity products market in the 5th edition of CBME India 2017

UBM India is gearing up to host the 5th edition of the uniquely positioned Children, Baby and Maternity Expo India 2017 (CBME India) from 11-13 April at the Bombay Convention and Exhibition Centre, Mumbai.  The largest children and maternity product business expo in India, the CBME India will offer unrivalled business opportunity for local and global manufacturers and sellers of baby products to connect, network and conduct business with a choice of dealers, distributors, influencers and merchandise heads from modern retail businesses, online retailers, service providers, business investors, and franchisee seekers. CBME…

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Brand Licensing 

Swan Princess Partners appoints Lawless Entertainment as licensing representative for the Swan Princess brand

Swan Princess Partners has appointed Lawless Entertainment as its representative for licensing, merchandising and publishing for the Swan Princess brand. Lawless Entertainment will represent the property worldwide, except for India, Sri Lanka, Bangladesh, Myanmar, Indonesia, Thailand, SEAsia, Philippines, Greater China and North China. The Swan Princess started as a 1994 animated musical fantasy film based on the ballet Swan Lake and followed the love story of Odette, the Swan Princess and Prince Derek. The adventures of Princess Odette and Prince Derek continued with five sequels.  A seventh film, The Swan…

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Brand Licensing 

Wingman Talent Management ties up with Razr Media to launch its own mobile platforms

Wingman Talent Management has tied-up with Digital Media Company, Razr Media to launch their own mobile platforms, ‘for the stars, by the stars’ in April. In phase 1, the app will launch a dedicated VR corner where fans can enjoy a plethora of content. Anshul Gupta, Founder & Director Digital- Razr Corp said, “Imagine your favourite star motivating you daily to achieve your fitness goal, setting up your calendar, being like your Jarvis, we are going to bring this level of personalisation and customisation to the product. Wingman brings perfect…

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Fashion Licensing 

Aeropostale ends exclusivity with Amazon.in

US teen retail brand Aeropostale has ended its exclusivity with Amazon.in. Parellely, the brand has signed partnership deeds with other marketplaces including Flipkart, Jabong and Arvind Group’s omni-channel platform Nnnow.com. Aeropostale, that entered India in 2015 following a licensing agreement with Arvind Lifestyle, had gone online exclusively on Amazon in April last year which the brand said has ended now. Hence, they are available on other platforms. Commenting on the same, Sumit Dhingra, COO, Aéropostale (India) said, “This was a mutually agreed partnership with Amazon that led Amazon.in to be…

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