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Monthly Archives: February, 2017

Brandgenuity Named Licensing Agent for Animated Series Oddbods

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Odd-of-the box thinking to drive licensing efforts  Leading global brand licensing agency, Brandgenuity, has been selected by One Animation as licensing agent in the...

Sanrio partners with Microsoft HoloLens for Actiongram

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Sanrio has partnered with Microsoft HoloLens to develop a series of new Actiongram theme packs starring the popular Hello Kitty. On Tuesday, Sanrio launched Hello...

Dream Theatre Ties up with Smiley CO, Mr. Maker and Oggy

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Dream Theatre Pvt. Ltd., a brand management and licensing agency in India announced today that they have three major partnerships with Smiley CO, Mr Maker...

Fashion Designer Zac Posen gives Betty Boop a new look

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Fleischer Studios has partnered with global fashion designer Zac Posen, Pantone Color Institute and MAC Cosmetics to bring Betty Boop to a new generation...

Mattel expands toy partnership with Alibaba

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Mattel and the Alibaba Group have inked a new strategic partnership that will aim to “re-shape the way parents in China think about play.” Under...

Betty Boop gets her own MAC Lipstick for Valentine’s Day

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M∙A∙C Cosmetics, the brand launched a classic red lipstick inspired by none other than Betty Boop and it officially launched on today, that is, Valentine’s Day,...

Larkshead Links Up With PR Firm Kilogrammedia

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Kids programming specialist Larkshead Media has announced a new working relationship with Kilogrammedia – the PR and communications company for the licensing and broadcast...

L’Oreal launches Beauty and The Beast Inspired Make-up line

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L’Oreal Paris has partnered up with Disney to create a makeup line that reflects the upcoming movie sensation. Beauty and the Beast is anticipated to be...

Turner and Cyber Group Studios launches new animated series Taffy

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Turner and Cyber Group Studios have joined forces to create a brand-new animated series, currently entitled Taffy, for Turner’s second flagship kids’ channel Boomerang...

Sanrio signs three year partnership with Butlins for Mr Men and Little Miss

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Sanrio has teamed with the UK holiday resort Butlins to bring its cast of popular Mr Men and Little Miss characters to three destinations...
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