Fashion & Accessories Uncategorized 

Gap launches new Hot Wheels collection in London

        Well-known American fashion retailer Gap has joined hands with Mattel’s brand Hot Wheels to unleash a brand new capsule collection now in stores in London. Designed for toddlers and boys, the signature print and iconic track of the brand have been shown in 12 different styles. In addition, the collection boasts of glow-in-the-dark elements as well as orange accents that is the brand colour of Hot Wheels. To mark the arrival of the items in the market, the fashion retailer will be giving away a free…

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Movie Licensing 

Nelvana set to begin production of The Most Magnificent Thing

      Nelvana, in association with Kids Can Press, is due to start production of a special 22-minute short film based on Ashley Spires’s bestselling picture book of the same name The Most Magnificent Thing.   Featuring high-quality CGI and produced in 4k resolution, The Most Magnificent Thing animates Spires’s tale about an unnamed girl, her furry best friend and their quest to make the most magnificent thing.   The girl knows how it will look and work. All she has to do is make it and she does that often.…

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Toys & Games 

Lego wins the Toy of the year award at the NYTF

      The seventeenth annual New York Toy Fair (NYTF) concluded on 21st February.  On the concluding day, the  Toy of the Year awards were handed out to 14 recipients who comprised of the industry’s top playthings and of course the reigning supremo, Lego which took home the coveted Toy of the Year award for its Lego Friends Amusement Park Roller Coaster . Lego’s win comes on the heels of launching a social network for under-13s, The Lego Batman Movie that took the number one position at the box office. Amusement Park Roller Coaster…

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Entertainment Licensing Event News 

Big names in entertainment to speak at the NYC summit

    Some of the big names in the field of entertainment will take their turn to speak at the NYC Licensing summit that will be held at the Marriott Marquis in Times Square on March 2 and 3. Among those who would speak at the event would be executives from A+E Networks, Activision Blizzard, Cartoon Network, Epic Rights (which represents KISS, AC/DC, Celine Dion and more), Macy’s Parade, Nickelodeon Viacom and Sony Pictures Entertainment. All of them will offer exclusive insights into their licensing strategies and give a peek…

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Brand Licensing Toy Licensing 

Lego Systems unveils DC Super Hero Girls franchise collection

Lego Systems, Inc., in association with Warner Bros. Consumer Products and DC Entertainment has unveiled its complete collection of building sets inspired by the popular DC Super Hero Girls franchise at this week’s North American International Toy Fair. DC Super Hero Girls provides children with a relatable world filled with aspirational characters, immersive stories and action-packed missions that inspire girls aged 7-10 to be smart, courageous and empowered to an everyday Super Hero. Featuring a powerful and diverse roster of renowned female DC super heroes and super-villains, Lego DC Super Hero Girls building sets call…

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Brand Licensing Celebrity Licensing 

Virat Kohli signs Rs. 100-crore licensing deal with sports lifestyle brand Puma

Following Sachin Tendulkar and M S Dhoni who had signed contracts with sports and talent management agencies, Indian cricket captain Virat Kohli has gone ahead and signed a Rs 110-crore endorsement eight-year long licensing deal with sports lifestyle brand Puma. Kohli will work with the German outfit to launch a signature line of sports lifestyle products with a special logo and brand identity.  A major part of the licensing deal estimated between Rs 12 to 14 crore annually is locked up in fixed payout. The signing up with the sports lifestyle…

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Character Licensing Fashion & Accessories Fashion Licensing 

SpongeBob heads to London Fashion Week for SpongeBob Gold Fashion Collection

Nickelodeon & Viacom Consumer Products (NVCP) today unveiled the SpongeBob Gold fashion collection at London Fashion Week.  An innovative collaboration with six international designers – Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie and Bad Denim – the SpongeBob Gold fashion collection features clothing for men and women as well as footwear, accessories and jewellery. SpongeBob Gold will be available at retail exclusively outside of the US from May 2017, with retail partnerships to be announced in the coming weeks. Inspired by Nickelodeon’s incurably optimistic and earnest sea…

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Toy Licensing Toys & Games 

LEGO Partners with WBCP and DC Ent launches new collection at Toy Fair

LEGO Systems, Inc., in partnership with Warner Bros. Consumer Products and DC Entertainment, unveils its complete collection of building sets inspired by the popular DC Super Hero Girls franchise at this week’s North American International Toy Fair. Featuring a powerful and diverse roster of renowned female DC Super Heroes and Super-Villains. “We are really thrilled to bring to life the combination of teamwork, fun and action-packed missions found in this DC Super Hero Girls universe on our LEGO minidoll platform,” said Jill Wilfert, vice president licensing and entertainment for the LEGO Group. “The…

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Food Licensing 

Smiley teams with Vittel to launch Smiley branded water bottles

The Smiley Company have teamed up with Vittel to create an on-pack promotion to help promote the globally recognised water brand’s smaller format bottles in 2017. This exciting partnership will see Smiley’s world famous icons feature on 33, 50, 75 cl and 1 litre bottles in a bid to boost sales and brand awareness. With 130 million Smiley branded Vittel bottles entering in to the Belgium, French German, Russian and Swiss markets between February and October 2017. This exclusive partnership will form part of Smiley’s 20th anniversary celebrations throughout 2017, when the brand…

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Freaky Friday – 5 Luxury Brands developed exclusively with Licensing

The luxury industry and licensing industry go hand in hand always. The licensing activities done by the brand makes it the major income source and thereby balances the economy. Some brands may be totally against licensing and develop the product themselves. For years, many brands did not get into licensing but now slowly they are indulging into it for better business. Despite an almost systematic use by luxury brands, licensing is generally downgraded. Some specialists consider that licensing prevents the development of a coherent brand image, although this problem does…

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