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Monthly Archives: February, 2017

Gap launches new Hot Wheels collection in London

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        Well-known American fashion retailer Gap has joined hands with Mattel’s brand Hot Wheels to unleash a brand new capsule collection now in stores in...

Nelvana set to begin production of The Most Magnificent Thing

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      Nelvana, in association with Kids Can Press, is due to start production of a special 22-minute short film based on Ashley Spires’s bestselling picture book...

Lego wins the Toy of the year award at the NYTF

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      The seventeenth annual New York Toy Fair (NYTF) concluded on 21st February.  On the concluding day, the  Toy of the Year awards were handed...

Big names in entertainment to speak at the NYC summit

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    Some of the big names in the field of entertainment will take their turn to speak at the NYC Licensing summit that will be...

Lego Systems unveils DC Super Hero Girls franchise collection

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Lego Systems, Inc., in association with Warner Bros. Consumer Products and DC Entertainment has unveiled its complete collection of building sets inspired by the...

Virat Kohli signs Rs. 100-crore licensing deal with sports lifestyle brand Puma

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Following Sachin Tendulkar and M S Dhoni who had signed contracts with sports and talent management agencies, Indian cricket captain Virat Kohli has gone ahead...

SpongeBob heads to London Fashion Week for SpongeBob Gold Fashion Collection

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Nickelodeon & Viacom Consumer Products (NVCP) today unveiled the SpongeBob Gold fashion collection at London Fashion Week.  An innovative collaboration with six international designers –...

LEGO Partners with WBCP and DC Ent launches new collection at Toy Fair

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LEGO Systems, Inc., in partnership with Warner Bros. Consumer Products and DC Entertainment, unveils its complete collection of building sets inspired by the popular DC...

Smiley teams with Vittel to launch Smiley branded water bottles

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The Smiley Company have teamed up with Vittel to create an on-pack promotion to help promote the globally recognised water brand’s smaller format bottles in 2017. This exciting...

Freaky Friday – 5 Luxury Brands developed exclusively with Licensing

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The luxury industry and licensing industry go hand in hand always. The licensing activities done by the brand makes it the major income source...
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