Know-How 

Freaky Friday – The Future of Licensing business in Optical Frames

  Eyewear is big business. Market sources estimate that the global market, which includes frames, contact lenses and sunglasses, is worth $90 billion and will reach $140 billion by 2020. In 2012, Exane BNP Paribas estimated that frames and sunglasses represented 40 percent of the eyewear market. Within that segment it estimates that premium frames and sunglasses, the sort produced by fashion labels, represent 35 percent. Applying those estimates to today’s market values the premium fashion segment at just below $13 billion. The business of optical frames is purely technical.…

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Brand Licensing Toys & Games 

WIT to host happy hour on March 1 to kick off the NYC Licensing Summit

      Women in Toys, Licensing & Entertainment (WIT), the global networking organization will host a happy hour on March 1 to kick off the NYC Licensing Summit. The celebratory cocktail reception will give attendees of NYC Summit another opportunity to socialize and network before the main event opens on Thursday. The Summit Happy Hour would cost $35 for WIT members and $40 for non-members. The NYC Licensing Summit will feature 22 speakers from leading companies in brand licensing including Activision Blizzard, Cartoon Network, Epic Rights, Head Sport, Iconix…

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Entertainment Licensing 

Shemaroo signs content licensing deal with Viu

Shemaroo Entertainment, one of the leading content houses, has inked a content licensing deal with Vuclip’s premium OTT video on demand service, Viu. “Shemaroo Entertainment Ltd has inked a content licensing deal with Vuclip’s premium OTT (over-the-top) video on demand service, Viu,” the company said in a statement.Through this deal, Shemaroo Entertainment’s catalogue of contemporary full length Hindi movies can be enjoyed by subscribers of Viu, it said further. Shemaroo Entertainment Director Jai Maroo said, “OTT services are growing exponentially in India. Given the dynamics of the OTT space, content…

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Brand Licensing Corporate Brand Know-How 

Your way to World-Class Brand Licensing Program

Licensing is the best way for a brand to develop its activities in a field that is different from its core business. Licensing enables companies whose brands have high preference to unlock a brand’s latent value and satisfy pent up demand that exists. After Apple launched the iPod a number of years ago it created an immediate need for accessories; Apple could have chosen to manufacture and distribute these themselves, but decided they were not core to the business and therefore, chose to satisfy the need through licensing. Licensing the iPod…

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Brand Licensing Character Licensing Entertainment Licensing Toys & Games 

Taylor Guitars teams up with American girl to develop life-size acoustic guitar

  Taylor Guitars has teamed up with American Girl to develop a life-size Taylor GS Mini acoustic guitar based on American Girl’s character Tenney Grant. To support the project and musical development in girls and boys, Taylor Guitars will donate $100 for every American Girl GS Mini guitar sold to charity partner Notes for Notes. Kids will get the chance to play their own tunes with the American Girl GS Mini acoustic guitar that features custom-decorated artwork. Tim O’Brien, VP of marketing of Taylor Guitars said, “Music is powerful, especially in the…

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Character & Entertainment 

Disney invites fans to design their own emoji to win a trip to its studio in Los Angeles

          For a chance to budding designers of winning a trip to its Disney Interactive studio in Los Angeles, Disney is in the process of asking fans to design their very own Disney character emoji. To be in with a chance to this Disney invite, winning designers must ensure their emoji is a Disney character and not an object, Moreover, the character should express one of five emotions including happiness, fear, sadness, confusion or excitement. The emoji must also be a static image and cannot an…

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Game Licensing 

Brentwood partners with Idea Never Implemented to license popular social game

      After Brentwood Licensing entered into a deal with card game manufacturer Idea Never Implemented, the former is all set to expand the licensing program for the card game version of popular social game Never Have I Ever. The game has become highly popular at parties and social gatherings and has been featured in a number of high-profile TV shows including Game of Thrones, Lost, House of Cards and many others. The game can be found in retailers and online now.

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Apparel Licensing E-Commerce Fashion & Accessories Fashion Licensing Retail Licensing 

Myntra forays into retailing with Spanish Brand ‘Mango’

Fashion e-tailer Myntra has bagged a master distribution and management rights for Spanish fashion brand Mango in India. This is the first time that an e-commerce player will manage the omni-channel strategy for a global fashion brand. No financial details of the deal were disclosed. As part of the arrangement, Myntra will curate and facilitate setting up 25 Mango stores and list the brand exclusively on Myntra and Jabong platforms over the next five years. “We have seen 100 per cent growth in business on Myntra platform in the last 3…

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Brand Licensing 

Three popular films leave their mark in apparel category

  Thanks to the continuing efforts of creative licensing, three immensely popular films viz The Terminator, Rambo and Evil Dead 2 are each leaving their mark in the apparel category. In the last month, creative licensing has assisted Studiocanal in extending its partnership with Licensing Essentials to grow the licensing programme surrounding the 80s classic The Terminator. Meanwhile, American Classics has ramped up its efforts around Rambo and the most recently signed up Impact for This is Spinal Tap and Cotton Division for Rambo. Tommy Cost, vice president of American…

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TV Series Licensing Uncategorized 

Cloudy with a Chance of Meatballs to make debut on Cartoon Network on March 6

        Cartoon Network will premiere its brand-new TV series Cloudy with a Chance of Meatballs on March 6 at 5:30 p.m. (ET/PT). The TV series has been produced by DHX Media and Sony Pictures Animation in association with Corus Entertainment. The comedy series is based on Sony Pictures Animation’s 2009 animated feature comedy hit Cloudy with a Chance of Meatballs and its 2013 sequel Cloudy with a Chance of Meatballs 2, both of which were global hits. The series takes place before giant food rains down on Swallow Falls. Sardines are still…

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