Brand Licensing 

Penguin Ventures in many licensing agreements to extend its Peter Rabbit brand


In the latest from Penguin Ventures, it has entered into a lot of licensing agreements to extend its Peter Rabbit brand, among others, it is said.

Firstly, Penguin has joined forces with Gund to create Peter Rabbit soft toys in recognition of the work of Great Ormond Street Hospital, a children’s hospital in the U.K.

The new toys will feature original artworks and colours created by the hospital’s patients to reflect uniforms of nurses in the late 1800s–the period of time in which Beatrix Potter, the author of Peter Rabbit was living.

Next, the River and Rowing Museum will host an exhibition titled Peter Rabbit: Mischief and Mayhem. Scheduled to place from June 24 till September 24, the exhibition will showcase original artwork, first editions and branded memorabilia and merchandise. The exhibition will also include an outdoor recreation of Mr. McGregor’s Garden.

In another significant move, Penguin Random House U.K., Frederick Warne and Columbia Pictures have teamed up to develop Peter Rabbit, a new live-action/CGI hybrid motion picture inspired by the book.

Additionally, Penguin Ventures and Wild in Art have again joined forces to develop a new Snowdog sculpture trail for 2017, this time taking over the streets of Cardiff. The sculpture trail titled ‘Snowdogs: Tails in Wales’ will launch this fall and run for a period of 10 weeks.

Lastly, Penguin Ventures will expand the Flower Fairies brand with new style guide which will be available this March. Additionally, chinaware from Enesco and many more would be available.

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