Character & Entertainment Entertainment Licensing 

Jazwares announces YouTube content partnership with USP Studios

Reading Time: 2 minutes Post Views: 3,111 Jazwares, LLC has announced a groundbreaking new partnership with USP Studios, one of the world’s foremost creators of online animated content for kids. Through this strategic partnership, Jazwares has obtained the licensing rights for USP Studios original properties that air exclusively on YouTube. In addition, JazWings®, the innovative idea incubation arm of Jazwares, and USP Studios will develop animated content based on exciting new brands in the JazWings incubation program to air on YouTube. With billions of views and growing, animated shows by USP Studios are known by kids and parents worldwide. Jazwares and USP Studios, recognizing the way in which kids consume content,…

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Brand Licensing Character Licensing Retail Licensing 

Bravado named official licensing and merch partner for emoji

Reading Time: < 1 minute Post Views: 7,282 Universal Music Group’s brand management company, Bravado has been named an exclusive licensing and merchandising partner for the emoji brand. The new partnership will cover the UK, ROI, Denmark, Sweden, Norway and Finland and will see Bravado manage retail and licensing, online distribution, partnerships and collaborations. “We are delighted to confirm this deal with emoji company and are very much looking forward to working with Marco Huesges and his team,” said David Boyne, MD of Bravado UK. “The emoji brand is a unique and fascinating partner for…

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Food & Drink Food Licensing 

King Features partners with Food Business Consult for Betty Boop diner

Reading Time: < 1 minute Post Views: 4,069 King Features has partnered with Food Business Consult Inc. to open the first official Betty Boop-themed diner in Japan. Copyrights Asia, King’s Japanese licensing agent, brokered the deal. The new restaurant is reminiscent of a 1950’s U.S. diner and showcases an array of branded signage and décor. The menu also features classic food items found in an American diner, as well as regionally inspired dishes such as Tex-Mex and Cajun-style cuisine. It also includes Betty Boop-decorated food items, particularly desserts. Currently in development, the diner will also…

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Movie Licensing 

Rocket Licensing Unveils First Partners for The Emoji Movie Licensing Programme

Reading Time: 2 minutes Post Views: 5,577 Rocket Licensing today announces that it has secured its first UK partners for Sony Pictures Animation’s animated feature film The Emoji Movie, inspired by the phenomenally popular mobile phone icons. Rocket Licensing is managing the UK and Eire licensing programme for The Emoji Movie on behalf of Sony Pictures Consumer Products (SPCP). The agent is currently assembling a strong line up of partners for the UK licensing programme which will target children aged 6-12 years across key categories including publishing, toys, games, apparel and accessories, mobile games,…

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Brand Licensing Corporate Brand Event Event News Institutional Licensing 

UBM confirms new exhibitors and brands for Las Vegas Licensing Expo 2017

Reading Time: 2 minutes Post Views: 5,012 UBM announced its initial lineup of exhibitors for Licensing Expo, the world’s largest and most influential licensing industry event, taking place May 23-25, 2017, at the Mandalay Bay Convention Center in Las Vegas, NV. Sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the 2017 event is on track to include many exciting new exhibitors and feature a dynamic show floor. Jessica Blue, Senior Vice President, Licensing, UBM: “Each of these unique companies is coming to Licensing Expo to find new partners in the growing licensing marketplace. Licensing Expo features the…

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Character & Entertainment Entertainment Licensing TV Series Licensing 

The Era of Emerging Reality Shows and Licensing in India

Reading Time: 3 minutes Post Views: 3,528 With changing trends around the world, even the TV industry has adapted to the new trends. The Saas Bahu Sagas have been sloping down and there has been a push to the Reality Shows. The popularity of the Reality shows has added a new dimension to the media. Every other day you would find the launch of a new reality show. Have you wondered why TV networks keep coming up with new Reality shows? It’s because Reality TV is real good money maker. The shows like Big…

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Character & Entertainment Character Licensing Entertainment Licensing TV Series Licensing 

Sesame Street Secures Partnership with Sambro International

Reading Time: < 1 minute Post Views: 2,770 Sambro International has been named the plush toy, bags and arts and crafts partner for the iconic pre-school property, Sesame Street. The firm will deliver the range of Sesame Workshop licensed items across the UK, Benelux, Iberia, the Nordic countries and CEE. Sambro will focus on creating a variety of branded products to build a strong presence with major retailers working closely with Sesame’s UK licensing agency CPLG’s local network of offices. “We are pleased to be working with Sambro to offer children and their families a…

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Game Licensing 

Candy Crush Expands Licensing Programme with The Point. 1888

Reading Time: < 1 minute Post Views: 2,816 Popular online gaming title Candy Crush is to grow its UK licensing programme through licensing specialists The Point. 1888. Named as King’s extension partner, the firm will build long term sustainable partnerships between ambitious brands and innovative partners to create a range of new branded product collections. A leading interactive entertainment company for the mobile world, King offers a global portfolio of games with franchises including Farm Heroes, Pet Rescue, Bubble Witch and the popular Candy Crush title. Under the new partnership, The Point 1888 will aim…

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Character & Entertainment Entertainment Licensing TV Series Licensing 

Comedy Central Celebrates 5th Anniversary with New Initiatives and Merchandises

Reading Time: 2 minutes Post Views: 5,511 Celebrating its 5th anniversary, Comedy central plans for many initiatives and even exclusive South Park merchandise for its fans The channel has content tie-ups with NBCUniversal, Warner Bros, Sony Pictures and CBS. Comedy Central also claims to enjoy a viewership of over 67 million and is No. 1 on social media platforms in its genre. To celebrate its anniversary, the channel has planned many initiatives including a pro-social campaign ‘Comedy Central Spread the Cheer’—an initiative to spread happiness, an exclusive collection of South Park merchandise for die-hard…

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Sports Sports Licensing 

Nike unveils Wayne Rooney 250th Goal tribute Boots

Reading Time: < 1 minute Post Views: 3,142 Wayne Rooney became Manchester United’s all-time leading goal scorer, notching his 250th goal on Saturday, salvaging a 1-1 draw for The Red Devils against Stoke City in injury-time. Following the above news, Nike has launched a new pair of football boots to commemorate him. The special Nike Hypervenom WR250 soccer cleat celebrates Rooney’s achievements. The boot features the colors Rooney dons for both club and country: red and white. To highlight Rooney’s new record, a special logo was created featuring a crown and his record breaking number, 250, on the tongue…

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