December 1, 2016 - Licensing Corner

Pokemon Go Available on Apple Watches

December 26, 2016November 11, 2021 CorrespondentApple Watches, Game, game licensing, Gaming, India, Niantic, Pokemon Go, Pokemon Go Game, Pokestops

Reading Time: < 1 minute Post Views: 2,743 Truly a jolly season! Finally the Pokemon Go is available on iTunes stores for Apple Watch. The game involves catching digital pocket monsters in an augmented-reality version of your surroundings. The Apple Watch version will let you discover nearby Pokemon and collect special items, such as potions, from nearby “PokeStops.” But once you encounter a Pokemon, you will need to use your iPhone to catch it. Still, the Apple Watch should make it easier for players to log their steps (needed to advance in the game and…

Apparel Licensing Fashion & Accessories

Haggar Clothing inks licensing deal for men’s sweater with Bernette

December 24, 2016 CorrespondentApparel Licensing, Bernette Textile Company, haggar Clothing, Licensee, Licensing, Licensor

Reading Time: < 1 minute Post Views: 7,733 Haggar Clothing has tapped Bernette Textile Company to design, produce and sell a line of branded men’s sweaters in the U.S. The initial collection is expected to launch with major national retailers, in Haggar stores and online at Haggar.com in fall 2017. “Licensing Haggar sweaters is a natural fit for Bernette,” says Jeff Siskind, president, Bernette Textile Company. “Since our inception 75 years ago, sweaters have been the mainstay of the Bernette business. Partnering with Haggar, a brand that has led the apparel market through innovation and…

Food Licensing

Discovery Communications and Sanjeev Kapoor’s FoodFood Channel call off partnership

December 23, 2016November 11, 2021 CorrespondentChannel, Discovery, Discovery Communication, Food Licensng, FoodFood, India, Licensing India, Licensing Industry in India, Licensing partnership, Partnership, Sanjeev Kapoor

Reading Time: < 1 minute Post Views: 6,080 Discovery Communications has called off the acquisition of Chef Sanjeev Kapoor-owned food specialty network FoodFood seven months after entering into the agreement. “At this time, we can confirm that we are not entering into the partnership with FoodFood as announced earlier this year. India remains a global priority market for Discovery and we will continue to explore opportunities as we expand our business and accelerate our strategic growth investments here.” said Discovery Communications in a company statement. FoodFood was launched in 2011 via Turmeric Vision Pvt. Ltd…

Food & Drink Sports Sports Licensing

Mountain Dew teams with FILA for exclusive line of footwear

December 21, 2016 CorrespondentFILA, Food Licensing, Licensing, licensing agent, Licensing and Merchandising, Licensing Industry, Mountain Dew, Mountain Dew GLX, Sports Licensing

Reading Time: < 1 minute Post Views: 3,605 Mountain Dew’s Green Label Exclusives (GLX) and FILA have teamed up to launch a co-branded line of footwear. The Joester Loria Group, Mountain Dew’s licensing agent, brokered the deal. Under the terms of the agreement, FILA will re-release one of its ‘90s designs–the M-Squad–with embroidered FILA logo branding and Mountain Dew-themed outsoles and midsoles. Other products in the collection will include GLX branding on the sock liner and foot-bed as well as custom FILA x Mountain Dew branded packaging. The FILA x GLX M-Squad collaboration is now…

Game Licensing Sports Licensing

Clutch Chairz teams with WWE for Licensed Gaming Chairs

December 20, 2016 CorrespondentClutch Chairz, game licensing, Licensing, Sports Licensing, WWE, WWE Chairs

Reading Time: < 1 minute Post Views: 3,424 Gaming chair manufacturer, Clutch Chairz, has teamed up with WWE to develop a line of licensed chairs featuring select legends and superstars. The first WWE superstars to be included in Clutch’s drop include the likes of John Cena, ‘Stone Cold’ Steve Austin, The New Day, Enzo & Cass, Sasha Banks and more. “With the crossover of WWE and gaming fans, we believe this partnership can provide a great deal of excitement to both the gaming community and the WWE fan base,” said Sammy Sucu, chief marketing officer…

Entertainment Licensing Sports Licensing

Sony Pictures acquires broadcast rights of Super Fight League

December 19, 2016November 11, 2021 CorrespondentIndia, MMA League, Sony ESPN, Sony Pictures, Super Fight League

Reading Time: < 1 minute Post Views: 3,431 Super Fight League, India’s first martial arts promotion today announced that Sony pictures will be their official broadcast partner MMA league will be hosted in India from 20th January – 25th February 2017. The fights will be broadcast live on Sony ESPN and Sony ESPN HD channels while the opening ceremony will be shown live on Sony MAX. The franchisee based league that will feature eight teams, being organized in association with the All India Martial Arts Association (AIMMAA) and will commence with the opening ceremony on 20th January…

Corporate Brand Game Licensing Toys & Games

LEGO develops new division LEGO Brand Group

December 19, 2016 Correspondentgame licensing, Lego, Lego Brand Group, Licensing, The LEGO Group, Toys & Games

Reading Time: 2 minutes Post Views: 2,895 The company has established a new division for the company, titled the LEGO Brand Group. Danish toy maker Lego has announced a management shake-up to develop the brand beyond its iconic plastic bricks under the leadership of its veteran chief who brought the company back from the brink of bankruptcy. Chief executive Jorgen Vig Knudstorp took over Lego when it was on verge of collapse in 2004 and transformed it into one of the industry’s biggest success stories, but he will step down by the end of the…

Apparel Licensing Fashion Licensing

NBCUniversal Brand Development launches Fast and Furious Apparel Collection

December 17, 2016 CorrespondentAfflcition Collection, Apparel Licensing, Buckle, Fashion, Fashion Retailing, Fast and Furious Collection, Fast and Furious Franchise, NBCUniversal, NBCUniversal Brand Development Team, The Fate of the Furious

Reading Time: 2 minutes Post Views: 4,206 Affliction Clothing to Develop Franchise-Inspired Collection Launching Exclusively at Buckle Retail Locations Nationwide in US NBCUniversal Brand Development teams with clothing brand Affliction and fashion retailer The Buckle, has launched a new lifestyle apparel collection inspired by Fast & Furious. The initial line is comprised of t-shirts, tops, sweatshirts and jackets for men and women, and features a raft of designs combined with Affliction’s signature style. The limited edition collection will also feature seasonal line updates. “Affliction has a long history of creating fashion-forward garments that embrace our…

Entertainment Licensing

Netflix and Red Chillies Entertainment signs 3 year content deal

December 16, 2016November 11, 2021 CorrespondentAlia Bhatt, Amazon, Dear Zindagi, Dharma Productions, India, Netflix, Red Chillies Entertainment, Shah Rukh Khan, T-Series, Vishesh Films, YRF Films

Reading Time: 2 minutes Post Views: 4,873 Global streaming giant, Netflix has struck a long-term relationship with Bollywood megastar Shah Rukh Khan’s production house Red Chillies Entertainment. Netflix subscribers will have access to more than 30 Red Chillies library titles and any new film produced by the company in the next three years. First up will be “Dear Zindagi”, starring Khan and Alia Bhatt that released theatrically Nov. 25, followed by box office hits “Happy New Year,” “Dilwale” and “Om Shanti Om.” The deal was announced only a day after Netflix’s streaming rival unveiled…

Accessories Licensing Character Licensing Fashion & Accessories Uncategorized

Casio collaborates with Hello kitty for Baby G watches

December 15, 2016December 16, 2016 CorrespondentBaby G Watches, Casio, Casio Computer, Character Licensing, Collaboration, Fashion and Accessories, Hello Kitty, Licensing

Reading Time: < 1 minute Post Views: 3,134 Casio Computer Co., Ltd. announced the release of the latest addition to the BABY-Gline of shock-resistant watches for women, based on the concept of Tough and Cool. The BA-120KT watch is a collaboration model with Hello Kitty, the iconic character with a worldwide following. The new BA-120KT is based on the popular BA-120 Series, known for its multiple color variations. The collaboration model features styling inspired by the graffiti art that first rose to popularity in the 1970s, when Hello Kitty was created. The dial and band…