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Month: December 2016

Game Licensing 

Pokemon Go Available on Apple Watches

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Truly a jolly season! Finally the Pokemon Go is available on iTunes stores for Apple Watch. The game involves catching digital pocket monsters in an augmented-reality version of your surroundings. The Apple Watch version will let you discover nearby Pokemon and collect special items, such as potions, from nearby “PokeStops.” But once you encounter a Pokemon, you will need to use your iPhone to catch it. Still, the Apple Watch should make it easier for players to log their steps (needed to advance in the game and to hatch new…

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Apparel Licensing Fashion & Accessories 

Haggar Clothing inks licensing deal for men’s sweater with Bernette

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Haggar Clothing has tapped Bernette Textile Company to design, produce and sell a line of branded men’s sweaters in the U.S. The initial collection is expected to launch with major national retailers, in Haggar stores and online at Haggar.com in fall 2017. “Licensing Haggar sweaters is a natural fit for Bernette,” says Jeff Siskind, president, Bernette Textile Company. “Since our inception 75 years ago, sweaters have been the mainstay of the Bernette business. Partnering with Haggar, a brand that has led the apparel market through innovation and dependable high-quality product,…

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Food Licensing 

Discovery Communications and Sanjeev Kapoor’s FoodFood Channel call off partnership

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Discovery Communications has called off the acquisition of Chef Sanjeev Kapoor-owned food specialty network FoodFood seven months after entering into the agreement. “At this time, we can confirm that we are not entering into the partnership with FoodFood as announced earlier this year. India remains a global priority market for Discovery and we will continue to explore opportunities as we expand our business and accelerate our strategic growth investments here.” said Discovery Communications in a company statement. FoodFood was launched in 2011 via Turmeric Vision Pvt. Ltd as a JV…

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Food & Drink Sports Sports Licensing 

Mountain Dew teams with FILA for exclusive line of footwear

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Mountain Dew’s Green Label Exclusives (GLX) and FILA have teamed up to launch a co-branded line of footwear. The Joester Loria Group, Mountain Dew’s licensing agent, brokered the deal. Under the terms of the agreement, FILA will re-release one of its ‘90s designs–the M-Squad–with embroidered FILA logo branding and Mountain Dew-themed outsoles and midsoles. Other products in the collection will include GLX branding on the sock liner and foot-bed as well as custom FILA x Mountain Dew branded packaging. The FILA x GLX M-Squad collaboration is now available exclusively at…

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Game Licensing Sports Licensing 

Clutch Chairz teams with WWE for Licensed Gaming Chairs

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Gaming chair manufacturer, Clutch Chairz, has teamed up with WWE to develop a line of licensed chairs featuring select legends and superstars. The first WWE superstars to be included in Clutch’s drop include the likes of John Cena, ‘Stone Cold’ Steve Austin, The New Day, Enzo & Cass, Sasha Banks and more. “With the crossover of WWE and gaming fans, we believe this partnership can provide a great deal of excitement to both the gaming community and the WWE fan base,” said Sammy Sucu, chief marketing officer at Clutch Chairz.…

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Entertainment Licensing Sports Licensing 

Sony Pictures acquires broadcast rights of Super Fight League

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Super Fight League, India’s first martial arts promotion today announced that Sony pictures will be their official broadcast partner MMA league will be hosted in India from 20th January – 25th February 2017. The fights will be broadcast live on Sony ESPN and Sony ESPN HD channels while the opening ceremony will be shown live on Sony MAX. The franchisee based league that will feature eight teams, being organized in association with the All India Martial Arts Association (AIMMAA) and will commence with the opening ceremony on 20th January 2017. “Sony ESPN…

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Corporate Brand Game Licensing Toys & Games 

LEGO develops new division LEGO Brand Group

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The company has established a new division for the company, titled the LEGO Brand Group. Danish toy maker Lego has announced a management shake-up to develop the brand beyond its iconic plastic bricks under the leadership of its veteran chief who brought the company back from the brink of bankruptcy. Chief executive Jorgen Vig Knudstorp took over Lego when it was on verge of collapse in 2004 and transformed it into one of the industry’s biggest success stories, but he will step down by the end of the year to head…

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Apparel Licensing Fashion Licensing 

NBCUniversal Brand Development launches Fast and Furious Apparel Collection

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Affliction Clothing to Develop Franchise-Inspired Collection Launching Exclusively at Buckle Retail Locations Nationwide in US NBCUniversal Brand Development teams with clothing brand Affliction and fashion retailer The Buckle, has launched a new lifestyle apparel collection inspired by Fast & Furious. The initial line is comprised of t-shirts, tops, sweatshirts and jackets for men and women, and features a raft of designs combined with Affliction’s signature style. The limited edition collection will also feature seasonal line updates. “Affliction has a long history of creating fashion-forward garments that embrace our live fast mantra,”…

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Entertainment Licensing 

Netflix and Red Chillies Entertainment signs 3 year content deal

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Global streaming giant, Netflix has struck a long-term relationship with Bollywood megastar Shah Rukh Khan’s production house Red Chillies Entertainment. Netflix subscribers will have access to more than 30 Red Chillies library titles and any new film produced by the company in the next three years. First up will be “Dear Zindagi”, starring Khan and Alia Bhatt that released theatrically Nov. 25, followed by box office hits “Happy New Year,” “Dilwale” and “Om Shanti Om.” The deal was announced only a day after Netflix’s streaming rival unveiled a global rollout…

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Accessories Licensing Character Licensing Fashion & Accessories Uncategorized 

Casio collaborates with Hello kitty for Baby G watches

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Casio Computer Co., Ltd. announced the release of the latest addition to the BABY-Gline of shock-resistant watches for women, based on the concept of Tough and Cool. The BA-120KT watch is a collaboration model with Hello Kitty, the iconic character with a worldwide following. The new BA-120KT is based on the popular BA-120 Series, known for its multiple color variations. The collaboration model features styling inspired by the graffiti art that first rose to popularity in the 1970s, when Hello Kitty was created. The dial and band are patterned with…

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