Hello Kitty and Silver Spoon Attire partner for new range of accessories

Sanrio’s Hello Kitty and Silver Spoon Attire have teamed up for a new range of limited edition accessories. Taking the inspiration form the iconic cartoon character ‘Hello Kitty’ and the street couture style, they have married two worlds with Hello Kitty x Silver Spoon Attire Came to Play 2016. Daisy Lowe, British model and fashion icon, celebrated the launch by hosting a dinner at Shochu Lounge in London on 28 November, 2016. “The collection is a dream come true. As a child I had a shrine to Hello Kitty in…

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Food & Drink Food Licensing 

Conde Nast Brand ‘Epicurious’ Launches Custom Wine Collection

Epicurious, the digital food brand announced a new collection of custom designed wine collection for culinary and wine enthusiasts like. The Epicurious team has partnered with Wines That Rock, the lifestyle wine company behind Rolling Stones Wine Club, Turner Classic Movies Wine Club, as well as retail brands including Downton Abbey Wines, Fifty Shades of Grey Wines, and classic Rock ‘n’ Roll-influenced wines for the Grateful Dead. “For twenty years, we’ve been the place where real home cooks go to be inspired. So, we made a wine to inspire you. A…

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Apparel Licensing Corporate Brand Fashion Licensing 

Disney, Target and Star Wars launch ‘Force 4 Fashion’ apparel for UNICEF Kid Power Initiative 

Disney, Target and Star Wars: Force for Change are launching a new fashion-meets-fundraising initiative inspired by the themes of rebellion from the new movie. Ten influential names across film, music, fashion and sports have come together to support UNICEF Kid Power by creating a line of “Force 4 Fashion” T-shirts available exclusively in the U.S. at Target beginning November 27. Each Force 4 Fashion t-shirt design will celebrate the theme of rebellion by using a slogan that will represent the importance of standing up for what you believe in. Additionally, $5 from…

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Character & Entertainment 

Lawless Entertainment concludes deal with CARD.com for Eddie is a Yeti

Lawless Entertainment announced the conclusion of a deal with Card.com for the popular children’s property, “Eddie is a Yeti.” Card.com will develop; promote licensed re-loadable GPR Debit and Credit cards worldwide in the deal. CARD.com is a licensed, financial services program that uses branded content to issue licensed re-loadable GPR Debit and Credit cards to customers and consumers, via geo-targeted marketing through assorted social media channels. Lawless Entertainment worked closely with Linda Castillon, Senior Vice President of Licensing at Card.com, and she is thrilled to see this deal come together.…

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Character Licensing Food Licensing 

Alvin and Chipmunks partners Citterio for new range of food products

Popular children’s show Alvin and the Chipmunks is making its move into the food aisle thanks to a new partnership with the Italian packaged cooked meats and snacks specialist, Citterio. The new deal will see the hit property launch its own branded range of UnDueTris snacks in supermarkets and hypermarkets across Italy. UnDueTris offers a range of snacks in two flavours: salame and ham, each accompanied by fragrant breadsticks and apple puree made for eating on the go.Each themed pack will feature sketches of Alvin and his troupe of friends…

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Retail Licensing 

Zara and Smiley join hands for new Smiley Collection

A new line of Smiley apparel will be available at the Zara stores Launched for winter 2016, Zara has unveiled a range of Smiley handbags including a smart business city bag boasting the Smiley icon on the bag’s flap. Other new items include a women’s poplin shirt and a khaki bomber jacket for kids. “The latest collection between Smiley and Zara shows the continued demand for Smiley products at the most influential fashion retailers in the world today,” said Nicolas Loufrani, CEO of Smiley. “My team have worked hard to…

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Character & Entertainment E-Commerce Movie Licensing Retail 

Red Chillies partners with Furlenco for Dear Zindagi

Red Chillies Entertainment and Online furniture Rental Company, Furlenco collaborate for the movie ‘Dear Zindagi’ starring Shah Rukh Khan and Alia Bhatt. Furlenco and Red Chillies have launched a TVC as part of the association which promotes the message of ‘Living your life to the fullest and loving it’. As part of the campaign, Furlenco will also create an exclusive ‘Dear Zindagi’ store online for its customers to rent the furniture featured in the Bollywood movie. Fans will get a chance to meet Alia Bhatt, besides winning exclusive movie merchandise. Ajith Mohan…

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Food & Drink Food Licensing Know-How 

Freaky Friday – 5 Food & Beverage Licensing Stories You Ought To Know

When we go shopping at the supermarket, the main thing we do is buying food or beverage but in the majority of the cases, we buy licensed products without the knowledge of our conscious mind. Food and beverage licensing is one of the most important category of licensing for the licensing industry. Only great marketers know that licensing is the steadiest way to lift profits. If licensing deals are done right then they are the most beneficial decisions ever. This Freaky friday we tell you about five Food and Beverage…

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Publication Licensing 

Cartoon Network teams with Simon & Schuster for Adventure Time Cookbook

Simon & Schuster, publishing house and Cartoon Network have tied up for official Adventure Time Cookbook. It is inspired by food and recipes from the hit pop-culture animated series, Adventure Time: The Official Cookbook. The cookbook includes dishes created by the show’s characters Finn, Jake, Marceline and Princess Bubblegum. In keeping with Adventure Time tradition, the cookbook comes with its own backstory, having been discovered by Finn in the Founders’ Island Library. Taking it upon himself to fill the book with his own recipes, the book features dishes such as…

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Entertainment Licensing Uncategorized 

Youtube Kids and Pocoyo sign deal for New Season exclusivity

YouTube Kids has struck an exclusive deal for new episodes of Spanish children’s series Pocoyo. YouTube and its children’s app, which is now live in 26 countries around the world, will be the exclusive home to season four of the preschool animated show. It marks the first time Pocoyo will be available to viewers first via YouTube rather than a broadcaster. The new season will be available from tomorrow in Spanish and Portuguese and from November 28 in English. The series follows curious, fun-loving boy Pocoyo and his friends as…

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