India’s sports licensing industry is banking heavily on the upcoming Under-17 World Cup as the mega event is expected to benefit the sector by increasing and consolidating the soccer fan base providing more opportunity to exploit brands, it is being said.
Said License India Chairman Gaurav Marya, “Usually, it is during our school and college days that we are associated with sports. But most people remain in touch with sports by watching television coverage of national and international events.
“The Under-17 World Cup will bring the right spectators and trigger sporting activities at the school level in a bigger way. Such an enabling ecosystem will surely translate into more licensing opportunties,”
The Indian Super League (ISL) will start after the World Cup tyhat will go on between October 6 to 28 ends ensuring five to six months of soccer action in the country.
