The online games grows with new licensing and merchandising partners
Rockpool has unveiled the first wave UK partners for WildWorks’ global online playground, Animal Jam.
Following what has been billed as a ‘spectacular reaction’ at this year’s Las Vegas Licensing Expo, a swathe of new licensees across apparel, homewares and accessories have come on board with the brand.
Cooneen and Misirli have teamed with Rockpool to develop Animal Jam nightwear, underwear and hosiery while Dreamtex will develop bedding and soft textiles.
Meanwhile, Gemma International has come on board for a range of greetings cards, gift wrap and party paperware, while IG Design Group will launch new stationery and paper creative plat lines.
Posh Paws completes the line up with a new collection of Animal Jam bags and backpacks.
“We’re thrilled to be able to announce these wonderful partners for ‘Animal Jam.’ The enthusiasm everyone has shown for this very special property is a joy to behold,” says Vickie O’Malley, managing director, Rockpool Licensing. “Our existing partners are already developing some fantastic product. I’m looking forward to announcing several more partners over coming weeks and of course to Brand Licensing Europe, where we will be exhibiting ‘Animal Jam’ in Europe for the first time.”
