Sutikki, the kids and family division of Bento Box Entertainment has said that its first tranche of UK partners for Moon and Me.
The new pre-school property signed with Hasbro and Scholastic earlier this year but is expanding its portfolio with its latest number of partners.
Redan will launch a standalone Moon and Me magazine as well as a series of branded Moon and Me features in its Fun to Learn titles while Immediate Media will launch Moon and Me features within its CBeebies-branded magazine titles.
The property has also made the move into calendars, diaries, greeting cards, giftwrap, gift bags and gift tags with Danilo, while Jumbo Games is readying a line of puzzles.
Amscam will develop party goods, Blueprint Collections has been licensed to create stationary and arts and crafts products and Paper Projects will launch a line of stickers and sticker-related merchandise.
The first wave of licensees was brought on board by territory head for the UK and EMEA, Stephen Gould, in conjunction with the firm’s co-founder, Andrew Kerr.
“I couldn’t be more pleased to announce this fine group of licensees for the Moon and Me brand,” said Gould. “The response from the licensing trade to the brand has been truly remarkable and I am grateful for all of the enthusiasm and faith that this first wave of licensed partners has demonstrated already,” he added.
