Thanks to a new promotion with Ready Brek, ‘We’re Going on a Bear Hunt’ is heading to breakfast table nationwide. Ready Brek will be inviting kids and families to create their very own bear hunt featuring fun activity ideas to try at home on their packs.
“Packe with Calcium, Vitamin D, Protein and Fibre Ready Brek is one of the UK’s most popular breakfast choices when it comes to serving up instant oat goodness for kids,” observed Petra Brundelius, marketing manager at Ready Brek.
“We are very excited to have teamed up with We’re Going on a Bear Hunt as it brings an extra ingredient of imagination to breakfast time and by starting the day the Ready Brek way we know kids are ready for any adventure!,” she added.
The promotion will begin this weekend and run throughout June and July. This will be supported by a heavyweight social media campaign reaching up to 3 million consumers with a media value of £250k.
The promotion, aimed at parents, is being supported by a considerable social marketing campaign including outreach across blogs, vlogs and social media. Prizes and giveaways are also on offer to support the Ready Brek promotion.
Launching in UK stores nationwide from Saturday 27th May, the free We’re Going on a Bear Hunt guide inspired by the hit Channel 4 animated film produced by Lupus Films, will appear on more than 1.8m Ready Brek packs.
