A flock of Mr Bean lookalikes converged in central London last week to celebrate the launch of a new mobile game aimed at bringing more visitors to the city.
The Beans were out on the streets to celebrate the launch of a new mobile game called Play London with Mr Bean, which helps visitors discover the city’s tourist highlights and forms part of a new drive to attract more UK and international visitors to the capital.
A number of Mr Beans, made famous by comedian Rowan Atkinson and dressed in trademark tweed jacket while each clutching the iconic Teddy, travelled by the Tube, went for a ride on the London Eye and took selfies with passers-by in Trafalgar Square.
VisitLondon.com, Endemol Shine Group and Pointvoucher have each worked together to develop the free to play mobile game.
Andrew Cooke, acting CEO at London & Partners, which runs VisitLondon.com, said, “Mr Bean’s humour transcends language barriers and, as one of the world’s best known Londoners, he is the perfect person to help encourage more UK and international visitors to come to the capital.
Mr Bean is produced by Tiger Aspect, part of Endemol Shine UK and is broadcast in 195 territories with over 25 years in continual distribution.
The brand has seen phenomenal digital growth, currently averaging 300 million monthly online views.