Men’s Health ties up with M&M Walshe to deliver a range of branded sous

I

n a deal, popular lifestyle magazine Men’s Health has partnered with M&M Walshe to deliver a range of branded sous vide meat dishes to the UK this month.

The said magazine is flexing its licensing muscles once again as it continues to bulk up its health food licensing programme.

Souse vide is French for ‘under vacuum’, in which meat is slow-cooked in water at very low temperatures to maintain the natural integrity of the meat.

The Men’s Health Kitchen range will launch with three new dishes  namely chicken tikka Fillets, piri piri chicken breast and cajun puled-pork. Other recipes to follow.

Each dish has been devised to provide a high source of protein and includes a variety of ingredients with specific health benefits.

The range will be sold exclusively in Iceland from October 9th for a three month period before rolling out across Morrisons in January 2018.

It will be supported online and through the pages of Men’s Health magazine.

Leave a Reply

%d bloggers like this: