Discovery Consumer Products, the licensing arm of Discovery Communications, has taken the services of the London-based art fashion label The Rodnik Band for Discovery Shark, a collection of apparel based on the network’s popular Shark Week programming block.
The collection will include a variety of Shark Week-inspired apparel including bomber jackets, sweatshirts, dresses, baseball caps, bags and mobile phone cases. Philip Colbert, the designer behind The Rodnik Band also created a unique shark head design for each piece.
The Discovery Shark collection will also celebrate the programming block’s 30th anniversary that Discovery will kick off in 2018.
“Through our collaboration with Philip Colbert, we’re not only making an impact with this collection, but also evolving the philanthropical initiative into a major platform with multiple product lines and touchpoints working to make our oceans cleaner,” observed Leigh Anne Brodsky, executive vice president, Discovery Global Enterprises, Discovery Communications.
The Discovery Shark by The Rodnik Band collection will debut at high-end retailers ahead of Shark Week 2018. Furthermore, a portion of the proceeds will go to organisations that work to improve the quality of the world’s oceans.
