By appointing The Brand Liaison to handle the growth of the programme in the territory, Carte Blanche has launched its US licensing drive.
The agency will tend to grow properties including Me to You, Tiny Tatty Teddy, Hotchpotch and Violent Veg across a number of categories.These will include apparel, gift, home, stationery, nursery, food and confectionery.
“We looked at several agencies before selecting The Brand Liaison,” pointed out Sarah Quigley, head of licensing for Carte Blanche. “But their passion for this programme was unrivaled, and their vision for our licensing programme was totally consistent with our goals,” she added.
Steven Heller, president of The Brand Liaison adde, “We had been watching this company for quite some time as they are a leader in giftware trends and enjoy a very expansive licensing programme in Europe. As soon as we learned they were looking to expand to the US, we knew we were the right agency for this programme based on our strength in art licensing, coupled with our relationships in stationery and giftware.”
