CAA-GBG in partnership with award-winning UK studio Acamar Films has boosted its extensive licensing programme for Bing by securing a deal with leading cake manufacturer BBF as well as renewing licensing deals with Dreamtex and Egmont Publishing.
Launching in Spring 2018, Bright Blue Foods, one of the leading manufacturers of retailer own label, licensed and branded cakes, will make delicious Bing celebration cakes, fairy cakes and tray bakes which are sure to be a delight for Bingsters all across the UK.
Carys Delve, Marketing Controller at BBF said, “As one of the UK’s leading ambient cake manufacturers we pride ourselves on the high quality of our products and our choice of partners. We couldn’t be more excited about working with the team at Acamar. Our new Bing cakes will be irresistibly delicious and will come with a large helping of fun.”
Dreamtex have extended its home textiles license following solid sales of the bedding and fleece blankets and the recently launched shaped cushions and wallpaper. Further new products will launch in 2018.
Meanwhile, Egmont Publishing will also continue to develop its standalone Bing magazine that launched in July 2016 and offers a collection of stories, activities and stickers.
The deals add to Acamar’s growing licensing programme for Bing, where toys, clothes, books, puzzles and games continue to drive strong retail success.