Alternative Press launches two clothing brands

In order to celebrate its 32nd anniversary, Alternative music and youth culture magazine Alternative Press has launched two new clothing brands named Legacy and Your Brand.

Featuring a host of classic designs released in the last three decades, Legacy will initially launch as a line of
t-shirts titled the APone collection featuring artwork and prints from the first issue of Alternative Press. The collection is now available online at

Your Brand, which will launch later this month, will feature new apparel and accessories designs inspired by youth music culture and its community.

Each release will be a limited edition launch exclusively available on

“We are so stoked on the launch of our new clothing line,” says Joe Scarpelli, general manager and chief financial officer Alternative Press.

“APone is part of our Legacy brand which is one of two new lines launching underneath our umbrella toward the end of June. We couldn’t be more excited to expand AP’s brand with this new line of merchandise that celebrates both our history and future,” he added.


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