The ‘Good Vibes’, a new web-series, is one of a kind creative collaboration between Legrand, the innovative electrical brand, and SonyLIV, India’s premium OTT platform. Produced by LIQVD Asia- a new-age communications company and Bohemian Films, the web-series brings together two brands that command a strong consumer connect with their respective offerings.
Abhishek Joshi, Head- Marketing, Subscription and Content Licensing of Digital Business, Sony Pictures Networks India said, “With increasing digital viewership, content curations from brands on OTT platforms are on a rise. We, at SonyLIV, believe in the power of strong storytelling and intend to offer something unique with each property.”
The association stands out at a time when brands are finding innovative ways to tap their audience in the digital ecosystem, without being a force fit. Legrand’s creative partnership with SonyLIV and its seamless fit in storytelling without being intrusive makes it a suitable offering. Through this association, Legrand plans to reach out to the larger captive audience of SonyLIV.
“Video content is at the forefront of digital marketing today. Legrand as a company through this web series would like to take one step further into the digital ecosystem and engage our modern-day consumer into a meaningful dialogue. The younger India is adopting smarter ways of living and creating their spaces- be it in their connected homes or relationships,” said Sameer Saxena, Director -Marketing, Legrand India.
Check out the promo here:
Starring the inimitable duo of Naveen Kasturia and Maanvi Gagroo, this 6-part web-series is a light-hearted story of a young couple and their encounter with societal expectations.