Pesky signs content licensing deal with iQIYI; sells its show to China

In celebration of its 20 years in animation, UK-based production company Pesky is taking its animated preschool show Boj to China.

In this connection, Pesky has inked a content licensing deal with iQIYI, the country’s largest online video platform. This will make the show available in both English and Mandarin to its tens of millions of paid subscribers.

The 50 x 11-minute CBeebies series follows the titular bilby creature and his adventures in Giggly Park. The show is also getting its first theme park attraction at West Midland Safari Park in the UK, aptly called the Boj Giggly Park.

Incidentally, Boj had earlier sold the particular show to RTE Ireland, S4E Wales, France Television, YLE Finland, RTVE Spain, ABC Australia, PBS Sprout, Knowledge Network/BBC Kids Canada and CBeebies Latin America.


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