Celebrating its 5th anniversary, Comedy central plans for many initiatives and even exclusive South Park merchandise for its fans
The channel has content tie-ups with NBCUniversal, Warner Bros, Sony Pictures and CBS. Comedy Central also claims to enjoy a viewership of over 67 million and is No. 1 on social media platforms in its genre.
To celebrate its anniversary, the channel has planned many initiatives including a pro-social campaign ‘Comedy Central Spread the Cheer’—an initiative to spread happiness, an exclusive collection of South Park merchandise for die-hard fans, and a world preview of the latest season of ‘Suits’ for its viewers.
Commenting on the anniversary, Ferzad Palia, head youth & English entertainment cluster, Viacom18, said, “When we launched Comedy Central five years ago, we were entering into completely virgin territory. Seeing how the channel has now grown to become the country’s No. 1 English Entertainment channel and a multi-platform brand is proof that quality entertainment will always be appreciated – and I’m not just talking about the viewers who keep coming back for more but also the advertisers who keep believing in us. Staying true to our commitment this year, we plan to focus on bringing the latest seasons of our popular shows and spreading cheer with our initiatives.”
The channel has partnered with brands like Costa Coffee, Gold’s Gym, Mad Over Donuts, Kidzania and Radio One to roll out special initiatives for the differently-abled across more than 100 outlets and help spread awareness.