With the introduction of the Powerpuff Girls Story Maker app, Cartoon Network has brought the new-look Powerpuff Girls to a new generation of fans. The app launches across the UK and EMEA today on iOS and Google Play and is now free for fans to download.
Allowing kids and parents to tell their own stories based on the popular crime fighting trio of Blossom, Bubbles and Buttercup, the new app encourages fans to create and animate their own scenes.
Then the kids can choose to record their own voice and narrate over their bespoke animation to further add a personal touch to their story. The stories can then be saved to the device and watched later or shared with friends and family via email.
Meanwhile, a comprehensive marketing strategy for The POwerpuff Girls is driving brand awareness and fan engagement.
The UK merchandise roll-out was spearheaded in January 2017 by global toy partner Spin Master which began launching its innovative range with major UK retailers including Argos, The Entertainer, Smyths, Amazon and grocers including Tesco and ASDA.
The Powerpuff Girls licensing programme will be significantly expanded from May 2017 as products start launching in the publishing, fashion, accessories, gifting, homewares, personal care, FMCG and back to school categories.