With Cartoon Network’s popular animated series The Powerpuff Girls turning 20 this year, the channel has decided to kick off next month with a global rollout of new episodes.
The brand is also planning a series of events and products slated to launch this year and continue into 2019. The superhero girls’ fourth sister Bliss will also return throughout the year.
Since its debut in November 1998, The Powerpuff Girls has partnered with more than 150 licensing partners worldwide and has generated more than $2.5 billion in retail sales, according to the channel.
Previous licensees of the brand have included Jeremy Scott, Hot Topic, Miniso, El Corte Ingles, Reserved, Fyodor Golan, Spin Master, McDonald’s, Ferrero, Cold Stone Creamery, Live Nation and Hachette, among many others.
Additionally, Cartoon Network has recently teamed up with fashion designers The Dots, Efisio Marras and Alessandro Enriquez to showcase several new capsule collections inspired by The Powerpuff Girls at Pitti Bimbo.
Pitti Bimbo will take place from January 18 to 20 in Florence, Italy.