Cartoon Network EMEA has signed new UK licensing partners for The Powerpuff Girls reboot. Three new partners in publishing, back-to-school and confectionery have joined the already large roster with products set to hit shelves for Easter 2018.
While Hachette has signed on as the master publishing partner for the UK and is producing a series of fiction paperback books, guidebooks and sticker activity books starting this month. ZAK joins the accessories category to launch lunchware products for back-to-school and Kinnerton is developing a line of confectionery products for 2018 as the property’s first food-related licensee.
The UK Powerpuff merchandise began rolling out in January 2017 with global toy partner Spin Master launching products at major UK retailers.
The programme will be significantly expanded in June to include licensed goods from Bioworld Europe, Blueprint Collection, Smith & Brooks, Poplar Linens and more.
The reboot has already been renewed for a second season and its streaming rights were recently picked up by Hulu in the US.