In an attempt to offer a more interactive experience, Netflix is testing a new feature that gamifies binge-watching for kids. The new feature lets kids collect “patches” for watching episodes of certain shows.
According to Netflix, the patches, which have been available for a few weeks for some users, are designed to allow for a more interactive experience for children.
The main objective is to provide a more fun, social viewing experience by giving kids something to talk about, thus bolstering the potential for families to share more information about their favorite shows.
The test has been confirmed by a Netflix spokesperson, who sent Variety the following statement:
“We are testing a new feature on select kid’s titles that introduces collectible items for a more interactive experience, adding an element of fun and providing kids something to talk about and share around the titles they love. We learn by testing and this feature may or may not become part of the Netflix experience.”
However, the feature may or may not become part of the official Netflix experience, the company clarified in its statement.
According to the online streaming giant, the system rewards young viewers with special patches after watching select kid’s titles.
Eligible shows are being marked with red locks for users who are part of the test. Rewards are given after select titles which include A Series of Unfortunate Events, Trolls and Fuller House—have been fully viewed. The patches, however, don’t unlock any additional content.
Users have already begun posting images of the patches on social media
Currently, the SVOD giant is rolling out new parental features, including PIN protection for individual movies and series, and more prominent displays of MPAA ratings.