Shemaroo Entertainment’s licensing and merchandising brand, Yedaz – Bollywood Madness, has collaborated Imagica theme park. Yedaz will offer bollywood fans visiting Imagica a chance to take home official Bollywood themed merchandise from the stores located inside the theme park. Yedaz has a wide array of interesting merchandise that spreads across 15 categories like funky t-shirts with iconic bollywood dialogues, coffee mugs, coasters, beer mugs and much more. Imagica, which is already home to bollywood attractions like Mr. India and House of Stars. Yedaz merchandise will be a perfect complement to the overall Bollywood experience.
Commenting on the association, Smita Maroo, Sr. VP – Licensing & Merchandising, Shemaroo Entertainment Ltd said, “Bollywood dialogues and movies have a special connect with the Indian audiences and now they can own a piece of Bollywood. Our focus at Yedaz is to create fun and quirky official Bollywood merchandise and make it available to every die-hard fan. Our association with Adlabs Imagica will help us reach out to all these Bollywood fans.”
Excited on having Yedaz merchandise at Imagica, Dhimant Bakshi, Jt.CEO, says, “Imagica is a completely themed entertainment destination with one of the themes being Bollywood. With an entire ride conceptualized and dedicated to Mr. India the movie and House of Stars – a Bollywood park featuring iconic movie sets, the association with Yedaz is an exciting extension of the Bollywood centric theme in terms of yesteryear movie merchandise offerings. The exquisite merchandise is the perfect memorabilia for our guests to take home along with bagful of memories.”
Yedaz Merchandise is already available in the stores at Imagica and customers visiting the theme park can get their hands on their favourite Bollywood product on their next visit. Bollywood fans can now flaunt their Bollywood attitude with Yedaz T-shirts or add a filmy touch to their parties with beer mugs.