Lifestyle retailer Joules is upgrading its licensing commitment to reveal a new collaboration for the upcoming Peter Rabbit movie.
A new clothing collection will launch the said movie under licence from Penguin Ventures and Sony Pictures Consumer Products.
The new Little Joule range is fun and colourful showcasing playful hand-drawn illustrations of Peter and his friends.
Mrs Tiggy-Winkle, Jemima Puddle-Duck and Squirrel Nutkin all make an appearance on items including a jersey denim jacket, wellies, tops, raincoats and bags.
“To celebrate the release of Peter Rabbit, we’re delighted to have collaborated on the official collection that’s bursting with character and mischief,” said Tom Joule, founder and chief brand officer at Joules.
“As a lifestyle brand, we value time with family and creating quality moments as well as being outdoors. So, working with such iconic characters that not only embody those traits but also our British heritage is something we are thrilled about.”
Jen Greenway, category manager for softlines at Penguin Ventures, added, “We are thrilled to have collaborated with Joules on this fantastic collection for Little Joule, which is the first Peter Rabbit movie licensed range to launch in the UK.
“We are exceptionally proud that Peter Rabbit is the first licensed character range for Joules and can’t wait to see the response from consumers,” he concluded.