‘Baahubali’ Forays into Licensing with ‘Black White Orange’

The brand is targeting 20-25 crore of retail sales alone from their merchandising & licensing revenue


Black White Orange Brands Pvt. Ltd, the young licensing and merchandising solutions agency, has been appointed as the Global Licensing Agent by Arka Mediaworks Entertainment LLP for their National Award winning movie Baahubali. The much awaited part 2, Baahubali – The Conclusion hits screens worldwide in April 2017.

With an aim to create a ‘Baahubali brand experience’, Black White Orange will work closely with Arka Mediaworks to conceptualize designs, represent the Baahubali franchise across a wide range of categories and also look at several licensing and retail partnerships, globally. Having already signed on a spate of leading international names like Paramount Pictures, Game of Thrones, Universal Pictures etc. till date, Black White Orange make their first Bollywood brand foray with Arka Mediaworks and their popular franchise –  Baahubali.

‘Baahubali: The Beginning’ released in July 2015 in India and Indian diaspora territories has grossed a massive $92 million. It is also the 2nd highest grossing Indian movie globally! Backed by larger than life sets, VFX and a huge star cast, the top trending #WhyDidKatappaKillBaahubali took audiences by storm last year. The merchandise partnership between the two companies will showcase the film’s potential in the form of exciting collaborations & authentic licensed products such as apparel, stationery, novelty, home décor, innovative non-traditional categories and more!

“We are pleased to announce our association with Black White Orange. The most challenging part is building the brand and in case of the Baahubali franchise, this job is already done with the global success of the 1st part of the movie. I know people will be expecting more from the second part. They will not be dissatisfied! We are excited to see the brand come alive across through merchandising partnerships. We’re confident that Black White Orange’s expertise combined with the Baahubali franchise will translate into an exciting offering of consumer products.” said SS Rajamouli – Director, Baahubali.

Talking about the association, Shobu Yarlagadda – CEO at Arka Mediaworks said, “We are delighted to launch our branded merchandising portfolio and we are glad to have found a partner in Black White Orange.  We are confident that its unique and promising strategic approach will build the Baahubali brand in India and help us reach our fans.”

Bhavik Vora – Founder & CEO at Black White Orange says, “When we established Black White Orange a year back, we had a vision of creating a world class merchandise program of cult Indian brands. After the successful launch of Yuvraj Singh’s brand YWC recently, we are extremely excited to bring to life, the biggest blockbuster of all time, ‘Baahubali’, through a well conceptualized, high quality merchandise program for Indian & global fans.” He adds, “Indian cinema has the biggest fan following in the country and probably the most untapped potential on the consumer product platform that takes fans beyond the realm of the big screen. Arka Mediaworks’ Baahubali has raised the bar and created benchmarks in every aspect of movie making.”

Fans across the globe will soon be able to buy authentic licensed merchandise which will be available at retail and online portals, making it possible for every fan to own their favorite Baahubali merchandise. India is a private consumption led economy with retail merchandising forming 45% of private consumption and the current licensing market is 185 million driven by kids and men.

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