HOOQ strucks partnership deal with India’s Hotstar: What it means?

Southeast Asian streaming service HOOQ has struck a crucial partnership deal with India’s premium streaming platform ‘Hotstar’.

As per the association, HOOQ’s 6,000-hour catalogue of Hollywood TV shows and movies will be made available to Hotstar Premium users. In turn, HOOQ can leverage Hotstar’s massive scale of over 150 million monthly active users.

Ajit Mohan, CEO, Hotstar, said, “Hotstar Premium’s English catalogue is unlike anything you’ll find on any other platform in the world — an aggregation of content from across studios and content producers, at a single destination.  This partnership with HOOQ, with its portfolio of curated blockbuster Hollywood content, seals the argument — for an English content fan, there is nowhere else to go.”

As per the new collaboration, movies covered by the new deal include “The Big Bang Theory,” “Arrow,” “The Flash,” “S.W.A.T.,” “The Goldbergs,” “Wonder Woman,” “Harry Potter,” “Spider-Man” and “Pulp Fiction.” HOOQ Originals such as “The Oath,” will also be available.

Commenting on the partnership, Peter Bithos, CEO, HOOQ, said, “We are so pleased to announce this collaboration with Hotstar that combines their reach with our offering as the ‘Home for Hollywood’ in India.  With the appetite for Hollywood content in India growing at a furious pace, we are poised to offer the Indian customer easily accessible and a very affordable way to watch the best of Hollywood.  This partnership with Hotstar underscores our commitment to satisfying the Indian market’s appetite for on-demand content.”

HOOQ is backed by owners including Sony Pictures Television, Warner Media and Singtel, and is currently operational in four Southeast Asian countries — Indonesia, Singapore, Thailand and The Philippines plus India.

The new deal will bring in movies and series from other studios including Warner Bros., Sony Pictures, and content producers including Lionsgate and Miramax.

Zulfiqar Khan, Managing Director of India for HOOQ, said, “This is the start of a great relationship between HOOQ and Hotstar in India, we are excited to bring to life a wealth of content for a new audience.  The OTT market is an exciting space and our belief is that it is imperative for consumers to have easy access to content.  With this Hotstar partnership, HOOQ takes another step forward in becoming the service known as the ‘Home of Hollywood’ on major platforms.”

Launched less than four years ago, Hotstar has over 350 million downloads, and 150 million monthly active users.

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