Sanrio goes in for number of product launches to celebrate birthday of beloved character Hello Kitty

Sanrio has gone in for a slate of product launches and promotions to celebrate the birthday of its beloved character Hello Kitty that took place on November 1.

Primarily, Sanrio and Mattel have teamed up to pay homage to the global pop icon with a specially designed Barbie. The Barbie Hello Kitty is inspired by Hello Kitty’s signature red bow and features a Hello Kitty skirt, handbag and figurine.

The limited edition doll also includes a doll stand and certificate of authenticity, designating her status as a Gold Label Barbie Signature Doll.

The Barbie Hello Kitty is now available for pre-order on and will be available at select retailers nationwide, as well as at and select Sanrio stores, in mid-November.

Meanwhile, Rastaclat has partnered with Sanrio to create a capsule collection inspired by Hello Kitty, Keroppi and Badtz-Maru. The Rastaclat bracelet collection will be available via and, as well as select Sanrio stores and specialty retailers starting on November 15.

The Hello Kitty Café also debuted a giant gingerbread cookie on Nov. 1, which will be available throughout the holiday season at all café locations and online at

Finally, Snapchat celebrated Hello Kitty’s birthday with a series of custom Hello Kitty lenses which were available to fans from November 1 to 5.


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