California-based Jakks Pacific has renewed its licensing agreement with Disney Consumer Products and Interactive Media (DCPI) in China where the toy manufacturer will continue to hold merchandise rights to several Mouse House entertainment properties.
According to Jakks, the renewed licensing agreement will allow it to open new distribution channels and expand online sales as it increases its footprint in China.
More than 50 Disney properties are covered by the multi-year deal including Disney Princess and Disney Frozen as well as newer brands like Moana and the rebooted Beauty and the Beast.
Categories covered in the deal include large dolls, dress-up, role-play, costumes, masks, accessories, action figures, Disney Tsum Tsum collectibles (pictured) and ride-ons and wagons.
Jakks has taken on a number of new products in recent months. In January last it made its foray and brought out its new tea party-inspired Cuppatinis toy line and in February Warner Bros. Consumer Products tapped the company to create a retail line based on the DC Super Hero Girls universe.