Hasbro Debuts Play-Doh App, Brings Creations to Life

Hasbro, Inc. debuts the Play-Doh touch app and the Play-Doh touch Shape to Life Studio set exclusively at apple stores around the world



The app and product work together for an interactive physical and digital play experience that brings Play-Doh creations to life in an immersive virtual Play-Doh world.

“For the first time ever, fans can truly bring their creations to life with Play-Doh touch,” said Greg Lombardo, Vice President of Marketing for the Play-Doh brand. “Since 1956, the Play-Doh brand has evolved to fit the ever-changing wants and needs of our fans from around the world. As we celebrate our 60th birthday this year, it was important to seamlessly infuse new technology into the classic, hands-on Play-Doh experience while staying true to our core values of inspiring creativity and imagination.”

Kids can amplify classic Play-Doh playtime by sculpting their own creations and creating unique, magical worlds with the Play-Doh touch shape to life studio set, which includes character stampers, action stampers, cutters, tools, Play-Doh compound, and a shape to life studio set.

“The Play-Doh touch app and shape to life studio set lets us adapt to today’s evolving play landscape – while still offering that timeless, hands-on Play-Doh fun and even encourages kids to make even more Play-Doh creations,” Lombardo said. “We’re excited to offer our fans a new, unique way that will enhance their Play-Doh play.”

The app is available in the app store and the Play-Doh touch shape to life studio set is available now on apple.com and at apple stores.

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