Argos has started off a 14-day shopping bonanza with discounts available across a raft of lines including big name licensed toys.
The retailer’s event that began on November 15 and will run through Black Friday that falls on November 24 will end on Cyber Monday, November 27.
While deals remain a closely guarded secret until they break, the retailer has promised ‘sizeable discounts’ on over 60,000 products across a range of toys, homewares and electricals.
Toy offers currently include up to half price on some lines.
Licensed brands with products in the ‘big toy price drop’ online at the moment include PAW Patrol, Bush Baby World, Cars 3, LEGO Star Wars, Super Wings, Transformers, Go Jetters, My Little Pony, The Avengers, Finding Dory, Yo-Kai Watch, Scooby-Doo and WWE to name a few.
Argos is expecting Black Friday to be dominated by digital platforms again this year, after its website received more than 12 million visits in less than 24 hours during 2016.
John Rogers, Argos CEO said, “Last year’s Black Friday was the biggest and most successful shopping day ever for Argos, with the first hours seeing the largest amount of online traffic in our history.
“Black Friday and Cyber Monday have definitely changed how people shop for Christmas, with many using it for the initial burst of gift buying in the festive season, whether they choose to shop in store, online, or by mobile,” he added.