Hasbro to Create the Ultimate Entertainment and Play Experience by Bringing Its Iconic Brands to Life with First-Ever ‘HASCON’
Hasbro will launch its first-ever fan and family convention, HASCON, next year. The event, which will take place Sept. 8-10, 2017, in Rhode Island, will bring together Hasbro’s brands for a three-day celebration that is to include interactive experiences, exclusive products, talent appearances, panels and more.
The premiere HASCON event will bring the magic of decades of storytelling under one roof for the ultimate, immersive Hasbro fan and family experience. Hasbro’s top properties, including Transformers, My Little Pony, Nerf, Magic the Gathering, Play-Doh, Monopoly, G.I. Joe and many others will be reimagined through dynamic stage performances and unique opportunities for fans to engage with their favorite characters.
“Hasbro is home to many of the world’s most recognizable brands, each of them with their own group of passionate and engaged fans,” said John Frascotti, President of Hasbro Brands. “HASCON will deliver an extraordinary peek behind the curtain of our brands, storytelling, and iconic characters while giving us the opportunity to invite fans and families to our hometown for the most memorable, unified Hasbro experience ever.”