Rovio Entertainment has partnered with the multi-platinum Grammy Award-winning band ‘Imagine Dragons’ to launch Angry Birds x Imagine Dragons, a free in-game event playable through September 25.
The event will benefit the Tyler Robinson Foundation (TRF), a non-profit organization dedicated to helping families cope financially and emotionally with pediatric cancer.
Imagine Dragons said, “The Tyler Robinson Foundation is a cause very close to our hearts. These kids and their families should never have to suffer financial despair when they’re already battling cancer together, and it’s an honor to help them out any way we can. We jumped at the chance to join with Angry Birds to bring more awareness and support to TRF and these kids.”
The in-game event features the Las Vegas Concert Arena, and three new characters with nine exclusive outfits, including rockstar gear and dragon wings.
Official synopsis of the game:
In “Angry Birds X Imagine Dragons,” adorable baby Angry Birds, aka the Hatchlings, need a hand as they get ready to rock out in support of TRF. Take part in special challenges, collect VIP passes, and help the Hatchlings set the stage for the biggest concert ever.
Kim Gradisher, Tyler Robinson Foundation Executive Director, said, “By using their considerable public platform and reach to draw awareness and encourage giving, Imagine Dragons and the creators of Angry Birds have helped to make a deep impact in the lives of TRF families. Every day, but particularly in September during childhood cancer awareness month, it’s so important to let these families know they do not face their battle alone.”
“Angry Birds X Imagine Dragons” coincides with childhood cancer awareness month and is one of many initiatives TRF supports during September to expand its mission. The Angry Birds Match game will also be featured during the Foundation’s annual “Rise Up” charity gala, scheduled to take place on September 14 in Las Vegas.
Ville Heijari, CMO, Rovio Entertainment said, “It’s an honor to team up with Imagine Dragons to support all the good the Tyler Robinson Foundation does for children and families battling this life-threatening disease. It’s our hope Angry Birds Match will help raise awareness around the world about this very important mission and inspire fans everywhere to join the cause.”
Angry Birds Match is available free on iOS devices through the App Store and Android devices via Google Play.
Rovio Entertainment Corporation is a global entertainment company that creates, develops and publishes mobile games, which have been downloaded over 4 billion times.