Big Bazaar adds to FIFA fever, launches India’s first augmented reality camera game

A big shoutout to all the football fans! To add more madness in the ongoing FIFA fever, Big Bazaar, one of the leading hypermarket chains from Future Group launches India’s first Augmented Reality camera game.

The new game has been launched amidst the ongoing frenzy of the FIFA World Cup 2018.

The ‘Big Bazaar AR Camera’ game is available on the Big Bazaar page on Facebook. This new game has no clicks, swipes or scrolls. It can be played by just bouncing the soccer ball on your head!

This is how it can be played:

The game has been built by Bangalore-based digital and creative tech agency alivenow, the Big Bazaar AR Camera game is consumed in the Facebook Camera on the Facebook mobile app.

The unique digital activation has also been integrated with gratification in the form of coupons.

With smartphone processors getting more powerful to handle AR experiences and Facebook opening the AR platform, Big Bazaar has identified this opportunity to create the perfect engagement with its consumers during the Football World Cup.

Commenting on this innovation, Pawan Sarda, Group Head – Digital, Future Group India said, “After cricket, India has a large number of football fans. Keeping in the FIFA fever, with Big Bazaar AR Camera, all football fans can experience the game through augmented reality.”

“The way Facebook has expanded its AR platform over the last 6 months is amazing! With the ability to track facial gestures, hand movements, and interact with 3D objects, it’s opened up many possibilities and we are really excited about building innovative AR experiences for brands,” said Adhvith Dhuddu, CEO of alivenow.

The 2018 World Cup, being hosted in Russia, will see 32 countries vying for the crown.

The World Cup in Russia promises to be one of the biggest tournaments in the world, which starts from June 14 until July 15. This will be the first World Cup held in Europe since the 2006 tournament in Germany and the first ever to be held in Eastern Europe.

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