Apparel Licensing Brand Licensing Collaborations 

House of PepsiCo. Launches TODAY

PepsiCo has handed their fingers on the pulse of fashion for years, and now they’ve created a home for it all.  TODAY, 30 October 2019, the brand is proud to announce the launch House of PepsiCo (, a brand new e-commerce site featuring their apparel and accessory collections and collaborations from around the world.      This next chapter for PepsiCo continues to take the brand beyond the bag and bottle and helps showcase their dedication to creativity and design while helping drive traffic and sales to their partners.  The platform gives…

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Accessories Licensing Apparel Licensing Character Licensing 

Smiley releases new children summer collection with Mango, Zara

The Smiley Company has partnered with leading high street fashion retailers Mango and Zara to co-create cool summer apparel and merchandises for children. Mango’s latest collection of SmileyWorld for children includes denim, T-shirts and jackets. Check out the collection here: (Image Courtesy: The Smiley Blog) The collection will comprise of inspiring slogans, vibrant colour palette and trending appliques of metallic foil, rhinestone and intricate embroidery. The line will deliver hot quality driven products that will capture the latest consumer trends and maximize production lead time to help differentiate itself within…

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Know-How Retail 

#HowThingsWork: Understanding Zara’s ‘Fast-Fashion’ Business Strategy

Described as a company that will ‘change retail scenario forever’, Zara has revolutionized the world of fashion by bringing out a large number of collections each season, instead of the same old two collections every year. Zara is one of the largest Spanish clothing and accessories retailer based in Arteixo, Galecia, founded in 1975 by Amancio Ortega and Rosalia Mera. The first store provided the customers with low- priced products, this gained popularity and became successful, that’s how a chain of stores was opened throughout Spain. Zara is a vertically…

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Apparel Licensing 

Smiley teams up with Zara for children’s apparel collection

Smiley has teamed up with retailer Zara for the launch of a new children’s apparel collection. Having earlier worked together on successful Zara Baby, Zara Woman and Zara Trafaluc ranges, the new deal will see Smiley tap into the kids wear market. The collection features jersey t-shirts, crew neck jumpers, jogging bottoms and more, all featuring the Smiley World branding. “After many years of collaborations, we are very happy to still see Smiley growing at Zara,” said Nicolas Loufrani, CEO of Smiley. Smiley and Zara’s latest range is available online…

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Retail Licensing 

Zara and Smiley join hands for new Smiley Collection

A new line of Smiley apparel will be available at the Zara stores Launched for winter 2016, Zara has unveiled a range of Smiley handbags including a smart business city bag boasting the Smiley icon on the bag’s flap. Other new items include a women’s poplin shirt and a khaki bomber jacket for kids. “The latest collection between Smiley and Zara shows the continued demand for Smiley products at the most influential fashion retailers in the world today,” said Nicolas Loufrani, CEO of Smiley. “My team have worked hard to…

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