Character Character & Entertainment 

Aurora World hails launch of YooHoo to the Rescue in Russia

Aurora World, a leading character and content company and owner of the globally successful YooHoo brand, has hailed the successful launch of the new YooHoo-inspired animated series YooHoo to the Rescue on the leading Russian linear TV station for kids, Carousel TV. The new 3D CGI 26 x 11’ animated children’s show, YooHoo to the Rescue, an Aurora World co-production with Italy’s Mondo TV, launched in June. It airs Monday to Friday at 8:25am from 24 June – 2 August; at 5:55pm from 2 September – 27 September; at 6:25pm…

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Character Character & Entertainment Character Licensing 

Mondo TV announces YooHoo balloons deal with Grabo for Italy and Russia

Mondo TV, a major international player in the production, distribution and licensing of animated content, has announced a new license award for YooHoo, the highly successful property based on the hit Mondo TV and Aurora World co-production for children, YooHoo to the Rescue. Grabo Balloons, a world-leading designer and manufacturer of inflatable products, will bring YooHoo, Pammee, Roodee, Chewoo, Lemmee and many other characters from the show to colourful helium balloons that can be used for parties, for presents or just for fun. The agreement covers both Russia and Italy,…

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Brand Licensing Event 

Aurora World hails success of YooHoo event on popular holiday island

Aurora World, a leading character and content company and owner of the globally successful YooHoo brand, has hailed the success of a special week-long May-half-term-holiday YooHoo meet-and-greet event at a popular Channel Island tourist destination. Scheduled from 27-31 May, the event took place at the Gift Shop on the breathtakingly beautiful island of Herm, one of the smallest of the Channel Islands located between southern England and France, which welcomes more than 100,000 visitors a year. The island is only accessible by boat from its larger sister island of Guernsey,…

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Character Licensing 

Aurora World highlights a new era for YooHoo at Licensing Expo

Leading character and content company Aurora World is expecting a stronger response than ever to its hit brand YooHoo from visitors to the Korean Pavilion at Licensing Expo in Las Vegas. It’s already been an amazing year for YooHoo. The global launch of the pre-school animated series YooHoo to the Rescue took place on Netflix in March, followed by a number of free-to-air launches. And the new show has inspired a refreshed line of YooHoo plush, with a new look and new characters. Along with the Netflix global premiere, the…

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Aurora World highlights YooHoo to the rescue at MIPTV

Leading character and content company Aurora World is looking forward to greeting many visitors to its stand in the Asian Cultural Hub City at MIPTV, thanks to the already strong broadcaster interest in pre-school animated property YooHoo to the Rescue. Headquartered in Seoul, Korea, Aurora has established a varied business portfolio that includes a vast global reach in the plush market through brands like Miyoni, Sea Sparkles and, above all, YooHoo & Friends, which has sold over 80 million plush globally since its launch in 2007. Based on this huge…

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