Walmart drive in movies Entertainment Licensing 

Walmart, Tribeca Launch Drive-In Movie Theaters

For families missing the big screen, Walmart will be working with Tribeca Enterprises for two drive-in experiences. Walmart is transforming 160 of its store parking lots into contact-free drive-in movie theaters where customers can safely gather to watch movies programmed by the Tribeca Drive-In team. Walmart, Tribeca Launch Drive-In Movie Theaters “Summer hasn’t really felt like summer yet, and I know I hear every day, ‘Mom, I’m bored!’” says Janey Whiteside, chief customer officer, Walmart. “Through our digital means and vast footprint of stores, we’re hoping to bring some summer…

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Character & Entertainment Character Licensing 

Viacom Nickelodeon Consumer Products announces first licensing partners for Blue’s Clues & You!

Viacom Nickelodeon Consumer Products (VNCP) announced the first licensees for Nickelodeon’s Blue’s Clues & You!, a reboot of the groundbreaking curriculum-driven interactive series Blue’s Clues. Just Play will be the global preschool toy partner for plush, figures, playsets and role play, Vtech will be the global partner for early learning toys, and Cardinal will manage games and puzzles. Blue’s Clues & You! will be featured at VNCP’s Licensing Expo booth (#O180), June 4–6, in Las Vegas, NV. “Blue’s Clues & You! is quickly building buzz and excitement, and we are…

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Collaborations Food & Drink Retail 

Walmart to now sell Nickelodeon slime ice cream

Supermarket chain Walmart will now be selling Nickelodeon slime ice cream. One can purchase 12 cups of ice cream that consist of green frosting swirls and vanilla ice cream to bring back your nostalgic memories for $4.97. The frozen treat is also available as orange and lemon-lime flavored bars packaged by the dozen for $2.97. Both products available will be in Walmart freezers nationwide. Nickelodeon’s iconic green slime made its debut on You Can’t Do That On Television back in 1979. Contestants on the show would be ‘slimed’ if they…

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Character Licensing 

Chloe’s Pops signs licensing deal with Nickelodeon

Chloe’s Pops, a line of frozen treats, has signed licensing deal with Nickelodeon, the number-one entertainment brand for kids for a new kid-focused line! The line of 40 calorie fruit pops is made with the same simple base ingredients as Chloe’s main line — fruit puree, water, and cane sugar. At launch, a new blueberry-banana combination features Thomas & Friends branding and packaging, while Sunny Day will be featured alongside a new strawberry-mango blend. The line made its debut at Natural Products Expo West earlier this year, and will roll…

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Corporate Brand 

Mukesh Ambani plans to create an online-to-offline platform

Mukesh Ambani is planning to create an online-to-offline platform that would take on the likes of Amazon and Walmart, which are both betting big on India’s e-commerce market. Speaking at the 9th Vibrant Gujarat Summit, Ambani outlined plans for his online shopping platform. Without giving timelines, Ambani said Jio and Reliance Retail, which has over 9,000 stores across 6,500-plus towns in the country, will launch “a unique new commerce platform to empower and enrich our 12 lakh small retailers and shopkeepers in Gujarat – which are part of over 3…

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Celebrity Licensing E-Commerce Fashion & Accessories Retail 

Myntra to sell its private label ‘All About You’ in Walmart Canada stores

To cater to the festive shopping needs of the Indian diaspora, E-commerce firm Myntra will now sell its private label in Walmart stores in Canada. According to a Business Standard report, Myntra launched its private label ‘All About You’ in Walmart stores across Canada. Myntra’s other celebrity endorsed brands such as HRX by Hrithik Roshan are also in the pipeline to be sold in Walmart stores globally, the report further stated. After sealing a $16-billion investment deal with the US-based retail giant, Flipkart’s fashion arm Myntra has started leveraging the…

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Fashion Licensing 

Walmart, Ellen DeGeneres join hands to launch women’s fashion line

Comedian and talk show host Ellen DeGeneres to launch a women’s clothing line at Walmart, according to a Reuters report. Titled as EV1, the collection will feature nearly 60 items, ranging from denim, tees bearing Ellen quotes, accessories and footwear. All the fashion products will be priced at USD 30 or less, with new items updating seasonally. The multiyear deal is set to take effect on September 10, when the line will debut in over 2,300 Walmart stores and on Walmart.com. The move is the latest attempt to foray into…

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Apparel Licensing Character Licensing Merchandise Licensing 

Pocket.watch debuts Ryan’s World, unveils massive line of toys and apparel

Pocket.watch, the kids’ media brand announced the launch of ‘Ryan’s World’, an extensive toy and apparel collection from the YouTube, Ryan ToysReview. As part of the exclusive roll-out, Walmart will feature Ryan’s World products nationwide and will host Pocket.watch’s 75-location experiential tour celebrating the line in Walmart parking lots across the country. The collection will include blind bag collectible toys, slime, vehicles, stuffed animals, squishies, putty among others. Earlier this year, Pocket.watch announced a number of licensing deals with top toy and apparel manufacturers that were the first step in…

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Collaborations E-Commerce Retail 

Flipkart becomes Walmart today: Will it create the next wave of retail in India?

In what could be termed as the largest ecommerce acquisition in the world, Walmart Inc. on Wednesday announced its high-profile acquisition of Flipkart for $16 billion for a valuation of over $20 billion. The Bentonville company has acquired 77% of the Bengaluru-based company. Sachin Bansal, who had co-founded Flipkart with Binny Bansal in 2007, would exit the company after the deal. Japan’s SoftBank, an investor, will also exit the company by selling its entire 20 per cent stake in Flipkart. Walmart’s investment includes $2 billion of new equity funding, which…

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E-Commerce Retail 

To expand retail operations, US-retailer Walmart to buy Flipkart?

US-based retail major Walmart Inc could buy one of the largest e-commerce sites in India. If media reports are to be believed, Walmart is close to finalizing a deal wherein it could pick up anywhere between 60 and 80 per cent stake in Flipkart. The transaction could value the Bangalore-based online retailer at an estimated amount of USD 15-20 billion. The deal is learnt to be in its final stages. If it completed successfully, then it would mark the largest investments in the country’s e-commerce sector. The transaction could also…

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