#LCExcl Interview Corporate Brand 

#LCExcl: How Indian patent offices are expediting pace for granting patents

— Amit Aggarwal, Co-Founder and Director, Effectual Services   The famous legal maxim – “Justice delayed is justice denied”, is unequivocally applicable in case of patents. An Intellectual Property (IP) owner is unable to enforce his patent unless it is validly granted by the Indian Patent Office – be it Trademark, Design or a Patent. This means that an IP owner is at potential risk of his idea being copied, until the point his IP is actually granted by the Indian Patent Office. Not in the too distant past, the average…

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Brand Licensing 

Its official! Simmba makers claim ‘SIMBA’ trademark

SIMBA, India’s most loved emerging craft beverage venture owned by Sona Beverages has licensed Rohit Shetty Picturez LLP to use the trademark “Simba” for the recently-released Ranveer Singh and Sarah Ali Khan starrer “Simmba”. Rohit Shetty, Director, Rohit Shetty Picturez LLP, “We are thankful to Prabhtej for licensing SIMBA trademark for my upcoming film Simmba.” Prabhtej Singh Bhatia, Founder & CEO, SIMBA Craft Beverages, “We are happy to license the usage of the name of SIMBA, our beverage brand to Rohit Shetty Picturez LLP. We are India’s most loved craft…

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Apparel Licensing 

CPLG taps three new licensees to bring in a slew of products inspired by Parental Advisory

  In order to develop a number of products inspired by the music logo brand Parental Advisory, CPLG has tapped three new licensees namely Trademark, Misirli and Brand Clothing International. In short, this means that the iconic music logo will be featured across a range of apparel, kidswear, socks and more. Firstly, Branded Clothing International will launch a line of nightwear and kids wear featuring the logo. Next, Trademark will create a range of apparel which includes tops, sweatshirts, hoodies, joggers, leggings, dresses and bags. And, thirdly, Misirli will produce…

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Apparel Licensing Character & Entertainment Character Licensing Entertainment Licensing Fashion Licensing TV Series Licensing 

CN announces names of licensees to create apparel inspired by Powerpuff Girls

  The Cartoon Network has revealed the names of  a number of licensees in the U.K. to create apparel and accessories inspired by The Powerpuff Girls. The new licensees for the animated series include Bioworld Europe for ladies’ daywear including t-shirts, sweatshirts, jumpers and leggings, H&A for cosmetics,  for kids’ fashion bags and Imagine8 for jewellery and hair accessories. Additionally, the channel has partnered with London-based fashion label Fyodor Golan for a fall/winter collection which was unveiled at the London Fashion Week. The cool credentials and distinct visual aesthetic of ‘The Powerpuff Girls’ perfectly translates into…

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