Centric Brands Brand & Lifestyle Brand Licensing Fashion & Accessories Retail 

Brand licensing company Centric Brands files for bankruptcy

Considering the weak growth in apparel sales in recent years, New York based, Centric’s Brands were likely already experiencing some challenges. The COVID-19 pandemic has only made that worse, as consumers have less need than ever for clothes for work or special events, and are pulling back on spending with many stores still temporarily closed and economic uncertainty looming. Apparel sales plunged 89% in April, with most retail stores closed due to the outbreak, after dropping more than 50% in March, when some stores were still open for part of…

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Global Licensing 

PVH Corp enters into licensing agreement with NIKE

PVH Corp , one of the world’s largest apparel companies and owner of iconic brands, including CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, Speedo, Warner’s and IZOD, announced it has entered into a licensing agreement with NIKE Inc. for the design, sourcing, marketing and worldwide distribution of NIKE-branded men’s underwear. This partnership using PVH’s innovative underwear platform will deliver exciting NIKE men’s underwear products, supported by complementary commitments to quality standards and corporate responsibility. “We are incredibly proud to be working with NIKE, as this is an opportunity for two great…

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Celebrity Collaborations 

Tommy Hilfiger announces Zendaya as the new global women’s ambassador

Tommy Hilfiger, which is owned by PVH Corp announces that actress Zendaya, who recently starred in the blockbusters Spider-Man: Homecoming and The Greatest Showman, will be the new global women’s ambassador and will appear in the brand’s global integrated campaign beginning in Spring 2019. Reflecting the company’s continued strategic commitment to expanding its women’s businesses globally, Zendaya will collaborate with the American designer to create a ‘TommyXZendaya’ capsule collection that will bring her unique and confident sense of style to fans around the world.  “I love to collaborate with people…

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Apparel Licensing Sports 

Tommy x Lewis debut collection launched. See pics inside

Tommy Hilfiger has unveiled the first autumn/winter 2018 collaboration with four-time Formula One World Champion, Lewis Hamilton. The collaboration with Tommy Hilfiger hits the catwalk in Shanghai on September 4. The runway was filled with over 100 looks, presenting the Tommy Hilfiger and Tommy Icons autumn 2018 collections, as well as the much-anticipated debut of the Tommy x Lewis collaboration. The Tommy x Lewis collection has been designed by Tommy Hilfiger in partnership with Lewis Hamilton. The line was designed taking inspiration from Hamilton’s tattoos, his luxury street style wardrobe…

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Brand Licensing 

Tommy Hilfiger names The Chainsmokers as brand

Tommy Hilfiger has named pop stars Alex Pall and Andrew Taggart as the global brand ambassadors for Tommy Hilfiger menswear. Both of them are known as The Chainsmokers globally. Tommy Hilfiger is owned by PVH Corp. Beginning this fall, the pop music duo will become global spokespersons for Tommy Hilfiger as well as Hilfiger Edition, Tommy Hilfiger Tailored and Tommy Hilfiger sportswear. They will appear as the stars of the brand’s upcoming multimedia campaigns across print, online and out-of-home media placements. The campaign will also be supported by consumer activations…

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Fashion Licensing 

Aeropostale ends exclusivity with Amazon.in

US teen retail brand Aeropostale has ended its exclusivity with Amazon.in. Parellely, the brand has signed partnership deeds with other marketplaces including Flipkart, Jabong and Arvind Group’s omni-channel platform Nnnow.com. Aeropostale, that entered India in 2015 following a licensing agreement with Arvind Lifestyle, had gone online exclusively on Amazon in April last year which the brand said has ended now. Hence, they are available on other platforms. Commenting on the same, Sumit Dhingra, COO, Aéropostale (India) said, “This was a mutually agreed partnership with Amazon that led Amazon.in to be…

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Celebrity Licensing Entertainment Licensing Fashion Licensing 

Gigi Hadid gets her own Barbie Doll to celebrate Gigi X Tommy Hilfiger Collection

US fashion model, Gigi Hadid, has been immortalised in Barbie form to mark her latest collaboration with fashion designer, Tommy Hilfiger. Hadid revealed the new doll on her Instagram account, which boasts an uncanny resemblance to the model. Pictured alongside Mattel’s original Barbie, both the dolls come dressed in a pair of denim shorts and a white t-shirt with the iconic Tommy Hilfiger logo. The model was understandably excited by the honour, and took to Instagram to share her own photo of the doll. “Can’t believe that’s me!!!! Thank you…

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Apparel Licensing Fashion Licensing Know-How 

Freaky Friday – 5 Fashion brands and licensing stories we never knew about

There’s more to fashion than celebrity trends, runway shows and new season collections. Each famous fashion brand like Ralph Lauren, Michael Kors, Vera Wang, and many more have become huge names in the fashion world with licensing as their base.   Fashion licensing is something which is gradually coming up as a concept in India and is at a nascent stage. Today we find Bollywood celebs getting into the fashion world by associating themselves as licensing partners. From Salman Khan’s Being Human collection to Hritik Roshan’s HRX collection, and many…

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