Sports Sports Licensing Top News 

IPL 2020: Disney+ Hotstar signed 13 sponsors for the 13th edition of IPL

Disney+ Hotstar has signed 13 sponsors for the 13th edition of the Indian Premier League (IPL), scheduled to kick off on September 19th in the UAE. While IPL title sponsor for the year, Dream11, has come on board as co-pressing sponsor, Boost is the co-powered by sponsor for the league. Disney+ Hotstar signed 13 sponsors for the 13th edition of IPL eyeing to secure 300cr in advertising revenue! Associate sponsors include MX Player, Acko, Maruti Suzuki, KhataBook, Flipkart, Swiggy, Ace23, HDFC Bank NSE 1.35 %, Great Learning, Kingfisher Calendar and…

Read More
Intellectual Property Merchandise Licensing Sports Sports Licensing 

NBA to bounce big this year

Recently, the National Basketball Association (NBA) partnered with apparel exporter Suditi Industries for a multi-year merchandising partnership to launch a range of NBA fanwear apparel in India. Earlier NBA had launched the NBA Fantasy game in partnership with Dream11, which is one of India’s largest fantasy gaming company. Another great initiative was the launch of NBA Sneakers, in partnership with Jabong & Myntra. NBAStore.in partner Jabong shared insights of a huge demand for NBA footwear as well. This led to the launch of a vibrant new range of NBA casual…

Read More
%d bloggers like this: