Event News 

FoL Update: ABG, Smiley & Alibaba Selected as Festival of Licensing Keynote

FIRST WAVE OF REGIONAL SPEAKERS AND EDUCATIONAL CONTENT ALSO REVEALED ABG, Smiley & Alibaba Selected as Festival of Licensing Keynote Festival of Licensing: October 6-29 online The large-scale virtual gathering will be the most inclusive global licensing event to date Register to attend for free at www.festivaloflicensing.com The iconic Smiley brand, the world’s biggest retailer Alibaba, and globally-renowned brand management, brand owner and marketing company Authentic Brands Group (ABG) are the first keynotes revealed for the Festival of Licensing Live Stage agenda, sponsored by Crunchyroll. A month-long virtual celebration of…

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Character Licensing 

Smileys are all set to spread happiness across United States. Here’s how

The Emoji Company has signed a lot of licensees to further extend its brand across various categories in the United States. Global Merchandising Services, the brand’s U.S. licensing agent, brokered the transactions. The new deals include apparel, backpacks, accessories, back to school products, junior cosmetics, sleepwear, party goods among others Take a look at the licensees: Leng Universal has signed to create a line of denim and knit apparel items for kids, juniors and young men. The collection is set to launch this summer. Cotton On will launch a score…

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Apparel Licensing Fashion & Accessories 

Smiles are back in fashion! Parisienne streetwear enters new partnership

It’s time to rejoice! Popular Ami x Smiley collection are back in fashion. Parisienne streetwear brand and Smiley announced a new partnership until 2020. Launched in 2015, the partnership is the brainchild of globally renowned designer Alexandre Mattiussi. The ace-designer boasts simple, well-fitting clothing with an urban edge. Inspired by Ami’s carefree fun and good vibes, the new collection will feature a creative mash up of both brands logos, with the iconic Smiley sporting Mattiussi’s trademark Ami Paris red beanie. Speaking on the new collaboration, Smiley CEO Nicolas Loufrani said,…

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Apparel Licensing 

Smiley in a new collaboration with leisure brand Sweet pants

Smiley has entered in a new collaboration with leisure brand Sweet pants for a range of athleisure apparel that includes joggers, caps and shorts. The capsule collection will consist of imagery of the Smiley branding that would include relaxed joggers that feature Smiley’s eyes and mouth detailing and signature trucker caps in an array of modern all overs and bold icon prints and bright colour pops. “Sweet pants is currently the most interesting brand for developing leisure products and in particular jogging bottoms in Europe and is being bought by a very cool crowd,” said Smiley CEO, Nicolas…

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Apparel Licensing 

Smiley teams up with Zara for children’s apparel collection

Smiley has teamed up with retailer Zara for the launch of a new children’s apparel collection. Having earlier worked together on successful Zara Baby, Zara Woman and Zara Trafaluc ranges, the new deal will see Smiley tap into the kids wear market. The collection features jersey t-shirts, crew neck jumpers, jogging bottoms and more, all featuring the Smiley World branding. “After many years of collaborations, we are very happy to still see Smiley growing at Zara,” said Nicolas Loufrani, CEO of Smiley. Smiley and Zara’s latest range is available online…

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Fashion & Accessories Fashion Licensing 

Smiley teams up with Crocs to launch Jibbitz charms

This summer, Smiley has teamed up with footwear brand Crocs to launch a range of Jibbitz charms. Following the partnership, Crocs and Smiley will release a line of Smiley icon charms so that fans can decorate their very own pair of slip-ons. “Jibbitz are so fun. I really love them, Crocs is the only shoe brand that has developed such cool accessories for its products,” said Nicolas Loufrani, CEO of Smiley. “We are really happy to work with them, and we are really happy that they have chosen to work…

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Apparel Licensing Merchandise Licensing 

Smiley inks deal with French supermarket Auchan

After a deal that Smiley has inked with leading French supermarket and hypermarket chain Auchan, the latter has created a special catalogue of Smiley products to pay homage to the brand’s 20th anniversary. The range of cross-category products includes apparel, food, home dĂ©cor, kitchenware and publishing, from a number of licensees including; Brands & fashion, EMTEC, Gers Equipment, Dragon d’Or, CTI, Giraudi, Sevenday, McCormick, Bonbon Buddies, Internsack, Compagnie Patissiere, Biscuiterie de L’Abbaye, Tendriade, Rolland R+R, L’Abeille and Vittel. “We are very happy to have the opportunity to celebrate the 20th anniversary of…

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Apparel Licensing 

Smiley joins forces with Best Seller Group’s Only design for new apparel range

Smiley has joined forces with the Best Seller Group to bring out a new apparel range exclusively in Best Seller’s Only stores throughout China for the first time.n The new collection will aim to pay tribute to the brand’s mission to make the world a happier place and will place on the classic Smiley logo through a variety of dresses, tees, blouses and more. Nicolas Loufrani, chief executive officer, Smiley Company said,“After the huge success of the Smiley London launch with Selected, we are now working with another great brand…

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Food Licensing 

Smiley teams with Vittel to launch Smiley branded water bottles

The Smiley Company have teamed up with Vittel to create an on-pack promotion to help promote the globally recognised water brand’s smaller format bottles in 2017. This exciting partnership will see Smiley’s world famous icons feature on 33, 50, 75 cl and 1 litre bottles in a bid to boost sales and brand awareness. With 130 million Smiley branded Vittel bottles entering in to the Belgium, French German, Russian and Swiss markets between February and October 2017. This exclusive partnership will form part of Smiley’s 20th anniversary celebrations throughout 2017, when the brand…

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Brand Licensing Corporate Brand 

Smiley wins Best Corporate Brand at LIMA Awards

Smiley has scooped the Best Corporate Brand, Fashion or Lifestyle Program of the Year at this years LIMA awards in Hong Kong. The awards, which take place alongside the annual Hong Kong International Licensing Show, recognised the work that the Smiley APAC team have achieved in developing the brand over the past 12 months. “It’s been another great year from my APAC team and I am delighted that we have received recognition for this work from LIMA. Our success has been driven forward by some amazing DTR’s we have had in…

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