Celebrity Celebrity Licensing 

Shemaroo announces licensing agreement with Macmerise for iconic Bollywood movie dialogues

Shemaroo Entertainment has inked a licencing agreement with Macmerise for its official Bollywood licensing and merchandising brand Yedaz. Macmerise is a licencee in the mobile accessories business across genres of superhero characters, movies, sports and fashion. This licencing arrangement between Yedaz and Macmerise will allow the latter to have access to the iconic Bollywood movie dialogues, characters and designs for the digital gadgets and accessories such as Phone cases, Covers, laptop skins, decals and many more. Shemaroo Entertainment senior VP licensing and merchandising Smita Maroo said, “Shemaroo understands the evolving…

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Character & Entertainment Character Licensing 

Yedaz by Shemaroo nominated for LIMA International Licensing Awards 2019

Yedaz – Bollywood Madness, Shemaroo Entertainment’s licensing & merchandising brand, has been officially nominated at the LIMA – International Licensing Awards 2019 under the ‘Entertainment/Character Live Action’ category. Considered as the most prestigious and globally-recognized honour in the licensing industry, Yedaz inclusion substantiates its unique, quirky and high-quality Bollywood merchandise. With 622 submissions from 19 countries judged by a panel of 150 executives from 18 different countries, Yedaz is the only Indian brand to be nominated for showcasing creativity and innovation in the licensing industry. Yedaz by Shemaroo has been…

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Event 

Save the date! Licensing Corner to organise ‘TIBLS 2018’ on December 5

Licensing Corner is all set to present its corporate event ‘TIBLS’ on December 5 at Mumbai’s Grand Hyatt. In just mere two years, The India Brand Licensing Summit (TIBLS 2018) has become a mainstay on the events calendar for the global brand licensing community, bringing together thought leaders from the industry’s largest players and key decision-makers from the top licensees, retailers. The event is conceptualized by Licensing Corner and executed by Rooh entertainment, CEO Editor-in-chief, Rutika Malaviya, who was also a former LIMA (The International Licensing Industry Merchandiser’s Association) Official…

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