Collaborations Corporate Brand 

Now, Sesame Street is entering classrooms. Here’s how

Sesame Workshop has partnered with McGraw-Hill for classroom curriculum featuring “Sesame Street” characters. According to the experts, the move could open the door for other companies to move into the sensitive learning space with possible influence on children. However, no financial terms for their new line of classroom instructional materials have been disclosed yet. According to the deal, the two companies will offer research-based “Sesame Street” branded content to pre-kindergarten and elementary schools across the United States. The initial program will promote social-emotional learning skills such as empathy and self-awareness…

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TV & Films 

Vewd, Kaltura to bring ‘Sesame Street’ to millions across globe

Sesame Workshop, the non-profit educational organization behind Sesame Street launched a new Sesame Street streaming TV app for Vewd-enabled connected TV devices. The app features content from the 48 seasons of the children’s TV series and includes dedicated sections to Sesame Street characters including Big Bird, Elmo, Cookie Monster, Bert and Ernie and more. The new app is available on connected TV devices from Sony, Samsung, HiSense, Tivo, Vestel etc. The new app was built in partnership by Vewd, the global market leader in enabling OTT, and Kaltura, the leading…

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Fashion & Accessories 

Sesame Street is expanding its fashion portfolio in Asia. Here’s how

Sesame Street is expanding its fashion and lifestyle offerings with new apparel and accessory collections for Asia. The rest of the Sesame Street gang have been creatively interpreted by some of the region’s most dynamic fashion labels, connecting the iconic Sesame brand with an exciting line of products from new partners. Sesame Street fans will see new collections from: Lalabobo: Premium casual-wear brand Lalabobo introduced a Sesame Street capsule collection in their 200-plus stores in China earlier this year. This collaboration features pieces for women and children, including sweatshirts, sweaters,…

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Merchandise Licensing 

Sesame Workshop teams up The Land of Nod

Sesame Workshop, the non-profit educational organisation behind Sesame Street and The Land of Nod, a leader in design and home furnishings for the whole family, have teamed up for a new line of decor and furnishings-the Sesame Street for Nod collection. Featuring an extensive collection of decor, playroom furniture, bedding, apparel, backpacks and toys, the co-designed products bring to life Sesame Street’s beloved Muppet characters through the vintage and artisanal design elements that The Land of Nod is known for. Each piece embodies the furry fun of Sesame Street-capturing the…

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Global Licensing 

Lima adds two office bearers to its team

  The International Licensing Industry Merchandisers’ Association (LIMA) has added two new executives to its team in the form of Gisela Abrams who has been tapped as SVP of global partnerships and Sharon Weisman who has been named senior director of global business development. Weisman assumed her new role on January 2 while Abrams will join LIMA with effect from January 22. Both Abrams and Weisman will report to LIMA EVP Maura Regan. Abrams hails from Sesame Workshop, where she served as VP of international media business, Asia Pacific. In that role, she was…

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Publishing 

WriteReader teams up with Sesame Workshop

Digital literacy platform WriteReader has teamed up with Sesame Workshop to feature characters of Sesame Street on its multimedia book-authoring platform. It’s the first time the Copenhagen-based edtech company has made third-party content available to its users. Kids ages three to 10 can use WriteReader to write and publish small digital books to an online library. The platform optimised for Chrome, Safari and Microsoft Edge browsers allows kids to take pictures of family, friends or situations in their life and write about them in their own words. Parents or teachers can then translate the…

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Character & Entertainment Character Licensing Entertainment Licensing TV Series Licensing 

Sesame Street Secures Partnership with Sambro International

Sambro International has been named the plush toy, bags and arts and crafts partner for the iconic pre-school property, Sesame Street. The firm will deliver the range of Sesame Workshop licensed items across the UK, Benelux, Iberia, the Nordic countries and CEE. Sambro will focus on creating a variety of branded products to build a strong presence with major retailers working closely with Sesame’s UK licensing agency CPLG’s local network of offices. “We are pleased to be working with Sambro to offer children and their families a new collection of…

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Big Move LIMA INDIA 

Maura Regan Appointed as EVP for LIMA

Maura Regan Appointed as EVP for LIMA Maura Regan has stepped down as senior vice president and general manager of international media business at Sesame Workshop to join the International Licensing Industry Merchandisers’ Association as executive vice president. In her new position, Regan will help broaden the scope of LIMA’s services and offerings to the global industry. Prior to joining LIMA, Regan spent 17 years with Sesame Workshop, the non-profit organization responsible for “Sesame Street.” During her tenure, she oversaw the company’s international distribution and licensing business. Under her leadership,…

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