IMG-Angry Birds Character & Entertainment Character Licensing Game Licensing Global Licensing 

Angry Birds appoints IMG as global licensing agent

IMG today announced it has been appointed by Rovio Entertainment Corp., the global games-first entertainment company, as the exclusive worldwide consumer products licensing agent for the iconic Angry Birds franchise. Angry Birds appoints IMG as global licensing agent The first Angry Birds game launched on mobile devices in 2009, rocketing to viral status and spawning a brand that continues to draw tens of millions of active users to its games and animated content. Over the last decade, the Angry Birds characters have been developed into a multi-platform entertainment franchise with two…

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Character Licensing Collaborations 

MDL announces Angry Birds agreement with Alpitour S.p.A.

Maurizio Distefano Licensing (MDL), which manages licensing for the Angry Birds brand in Italy and Switzerland on behalf of brand owner Rovio Entertainment Corporation, has announced a major new licensing agreement. Leading Italian travel company Alpitour S.p.A has signed a special Licensed Experience contract through which it will promote its seaside resorts across the Mediterranean Sea with the help of characters from the eagerly awaited new film The Angry Birds Movie 2, set to premiere in Italy in September. Costume characters based on Red and Alpitour mascotte Ippo will be entertaining…

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Game Licensing 

Rovio, NBA’s Chicago Bulls join hands for ‘Angry Birds Eye View Cameras’

Rovio Entertainment has partnered with the six-time NBA champion Chicago Bulls to unveil the “Angry Birds Eye View Cam.” The new camera angle will be featured on top of both backboards at all Chicago Bulls home games at the United Center throughout the 2018-2019 NBA season, providing dynamic live footage for fans. Ville Heijari, CMO at Rovio Entertainment, said, “As huge fans of basketball and fellow Finn Lauri Markkanen, we’re thrilled to team up with the Chicago Bulls this season. Uniting the Angry Birds brand with one of the NBA’s…

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Game Licensing 

Rovio, Imagine Dragons launch special ‘Angry Birds’ match event

Rovio Entertainment has partnered with the multi-platinum Grammy Award-winning band ‘Imagine Dragons’ to launch Angry Birds x Imagine Dragons, a free in-game event playable through September 25. The event will benefit the Tyler Robinson Foundation (TRF), a non-profit organization dedicated to helping families cope financially and emotionally with pediatric cancer. Imagine Dragons said, “The Tyler Robinson Foundation is a cause very close to our hearts. These kids and their families should never have to suffer financial despair when they’re already battling cancer together, and it’s an honor to help them…

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Character Licensing Toys & Games 

Rovio keen to expand its presence in India with ‘Angry Birds’

Rovio Entertainment is keen on expanding its presence in India with new licensing and partners. According to a report in Livemint, the company behind the iconic Angry Birds mobile game franchise hopes that the popularity of the characters will help it be successful in the Indian market. “India is already one of our top markets in licensing and it also does very well in content,” said Rovio’s head of brand licensing Simo Hamalainen on the sidelines of India Licensing Expo. Simo, was in Mumbai to launch the Angry Birds India…

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Brand Licensing Character Licensing Merchandise Licensing 

Angry Birds World park opens for public in Qatar

Angry Birds World, a one-of-a-kind entertainment park, opened its doors for public at the Doha Festival City (DFC) in Qatar. The park was conceptualized and created by Rovio Entertainment and has been developed in partnership with the location-based entertainment company, Trimoo. Located in the heart of Doha Festival City, the entertainment park boasts 17,000 square meters park, comprising an indoor space of 6,500 square meters. The newly completed indoor section of Angry Birds World is the first area of the park to open for visitors, with its outdoor area to…

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Corporate Brand 

Rovio reports profits jump 88% in Q1, thanks to Angry Birds

Rovio recorded a significant increase in operating profit due to the Angry Birds 2 game achieving record revenues, in the opening quarter of 2018. The group said its net profit more than doubled to 7.1 million euros ($8.4 million) year-on-year after taxes, while its total revenue decreased slightly by one percent to 65.7 million euros. Finnish mobile gaming company Rovio increased profitability in the first quarter by 88 per cent after the sequel to its popular Angry Birds game generated record revenues and it continued to make money from the Angry Birds movie. On…

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Character & Entertainment Character Licensing Toys & Games 

This Easter holiday, Angry Birds embark on egg-cellent adventures

Coinciding with the Easter Holiday, Rovio Entertainment has released a slate of limited-time egg-centric features across its portfolio of games and content. According to a report in the Global Licensing, the new limited feature will include a new storyline in which the green piggies’ genetic egg experiment goes wrong, and produces an evil bird-rabbit-hybrid named Miffy. From April 3 to April 5, users will have the opportunity to contest in a branded digital Easter egg hunt. Check out the teaser here: A new episode of the “Piggy Tales 4th Street”…

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Uncategorized 

Rovio Entertainment opens up on collaboration between Angry Birds and rock band Iron Maiden

Rovio Entertainment has disclosed a special Halloween collaboration between Angry Birds Evolution and Eddie, the mascot of legendary rock band Iron Maiden. One of the most recognisable figures in the world of metal, Eddie will be a special playable character as ‘Eddie the Bird’ in Angry Birds Evolution this Halloween season. The two-week character event begins on October 18 with players who successfully recruit Eddie the Bird to their team during that time being able to keep him forever. To celebrate Eddie the Bird’s arrival, there will be four evolutions…

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