Merchandise Licensing Sports 

Rajasthan Royals partners with Alcis Sports as merchandise partner

Rajasthan Royals has announced Indian sportswear brand Alcis Sports as their official multi-year Kitting & Merchandise partner. This move comes after the biggest revelation of the season where Royals announced Pink as their official colour which was created with the help of Alcis Sports. The apparel range for Rajasthan Royals players consists of match jerseys, training wear, gym wear and everyday wear; and features some of the most advanced garment technology. Stylish, easy and comfortable to wear, they are equipped with features such as Dry-Tech — which doesn’t hold sweat…

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Apparel Licensing Sports Licensing 

Alcis Sports to partner Haryana Steelers for Pro Kabaddi League 2018

Alcis Sports, an Indian sportswear brand, announced their association with Haryana Steelers for the sixth season of Pro Kabaddi League that will start from October 5. Alcis Sports will provide technologically advanced sportswear to Haryana Steelers to enhance their comfort and performance. Alcis Sports is a homegrown Indian sportswear brand which is at par with any international brand in terms of quality and also is in sync with Indian sensibilities. Alcis Sports prides itself for being the first Indian brand to have the capability and production ability to manufacture technologically…

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Apparel Licensing 

Alcis Sports unveils its Autumn Winter 2018 collection

Alcis Sports, a cutting-edge Indian performance wear brand, unveiled its AW 2018 collection in New Delhi. The brand, which is already making waves with its avant-garde apparel and fresh designs when it comes to the athleisure segment, showcased a massive range comprising of over 280 styles. Indian cricket superstar and brand ambassador of Alcis Sports, Shikhar Dhawan was the star attraction at the event and even walked the ramp as a showstopper during the fashion show. Talking about his experience with Alcis, Shikhar Dhawan said, “Alcis is a great brand and they are making some…

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Collaborations Sports 

Alcis Sports associates with Inspire Institute of Sport

Alcis Sports, an Indian performance wear brand announced their partnership with Inspire Institute of Sport (IIS). As per the association, the company will exclusively provide its technologically advanced sportswear for all athletes of the institute. The tie-up between the two entities means that IIS athletes will be able to train in apparel equipped with the latest garment technologies. Produced in India with the latest features such as Dry-Tech (moisture management), Soil Release, Anti-Odour, Anti-Static and Anti-UV, the products are specifically designed keeping the athletes training requirements and weather conditions in…

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#LCExcl Interview People Sports Licensing 

#LCExcl – Athleisure can be called as ‘defining fashion trend of 2018’: Roshan Baid, MD of Alcis Sports

With India’s appetite and love for sports, the licensing space has changed dynamically over the years. This year, Russia hosted the largest global football event — FIFA World Cup 2018. Despite India not featuring in the World Cup, there had been a surge in the sale of sports merchandises in India. In the offline space, Alcis Sports that won the rights for 2018 FIFA World Cup Russia-licenced apparel merchandise in India, Nepal, Sri Lanka and Pakistan, had seen a spike in sales of football merchandise. Licensing Corner caught up with…

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