Merchandise Licensing 

Genius Brands launches branded merchandise for Rainbow Rangers & Llama Llama

Genius Brands International, Inc. the global brand management company that creates and licenses multimedia entertainment content for children, announced that it is has entered the next phase of its growth, expanding beyond content development, production and distribution into product merchandising, as licensed consumer products tied to the Company’s two hit flagship series, Rainbow Rangers and Llama Llama, begin to hit shelves in Q3 and Q4 2019. In 2019 through 2020, Genius Brands plans to debut over 450 SKUs of branded merchandise combined for Rainbow Rangers, which currently airs on Nickelodeon’s…

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Character & Entertainment Character Licensing 

GBI’s preschool series Rainbow Rangers to launch across Latin America on Nick Jr. channel

Genius Brands International’s hit preschool series, Rainbow Rangers is all set to launch across Latin america on Nickelodeon’s Nick Jr. channel and its Noggin mobile streaming app. Nickelodeon Latin America has licensed season one (52 x 11’) of the series to debut in August on the Nick Jr. channel, and available to stream beginning in June on its NOGGIN preschool mobile app. Rainbow Rangers will be dubbed in Spanish and Brazilian Portuguese. Rainbow Rangers is a rescue-based series following the adventures of seven girls who are Earth’s first responders, protecting people,…

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Character Licensing 

Genius Brands secures four new licensing partners for ‘Rainbow Rangers’

Rainbow Rangers, the new animated adventure series for girls, which premiered on Nick Jr. on November 5, continues to attract new licensing partners in Genius Brands. Genius Brands’ SVP of Global Licensing Lloyd Mintz announced that the company has signed four new licensing partners, including Cra-Z-Art for crafts and activities, Esquire Footwear for shoes and footwear, Integrity Vitamins for developing a line of chewable, all natural, vegan, gummy vitamins for kids based on the colorful Rainbow Rangers characters, and Townley Girl for a line of age-appropriate cosmetics and a variety…

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Character & Entertainment TV & Films 

Genius Brands scores new licensees to develop merchandises for ‘Rainbow Rangers’

Genius Brands International, continues to grow its line-up of key licensing partners in support of the 2019 retail launch of its new original preschool brand, Rainbow Rangers, with multiple new key partner appointments for the US. The products include Berkshire Fashions for outerwear, Disguise for Halloween costumes, and Ceaco for puzzles.  Currently in production on season one, the CGI-animated series, Rainbow Rangers, is slated to premiere in fall 2018 on the Nickelodeon’s Nick Jr. The Rainbow Rangers’ retail program will begin rolling out in the US in late spring 2019,…

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Character & Entertainment Character Licensing Retail Licensing 

Genius Brands Signs Mattel’s Fisher-Price Toys as Master Toy Partner For Rainbow Rangers

Fisher-Price to Develop Comprehensive Toy Program Across Multiple Categories for the Preschool Property for Broad Retail Distribution Worldwide Genius Brands International, Inc. “Genius Brands” has signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the Company’s all-new original CGI-animated preschool series, Rainbow Rangers, marking the first licensing partnership as Genius Brands develops its global licensing program and content distribution strategy. Currently in development on season one and two with broadcasters to be announced shortly, Rainbow Rangers features an all-star team of acclaimed creators that includes Rob…

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