FREAKY FRIDAY: These mascots are still creating a strong recall for their brands

April 27, 2018

From the utterly-butterly Amul’s mascot girl to the  Air India’s Maharajah, mascots have been endearing brands to consumers over the years, creating a strong recall and connect beyond advertising and marketing drives. While the Amul Girl has been giving her witty takes on current happenings, the Maharaja always welcome guests with a gracious bow. In […]

Read More

Pepsi expands ‘Love It. Live It. Football’ campaign, launches new fashion line

April 25, 2018

Pepsi is expanding its “Love It. Live It. Football” campaign with a new capsule collection supported by fashion partners from around the globe, as per a Global License Report. The “Art of Football” collection features styles from labels including UK’s Boohoo and Umbro; Australia’s Le Specs, The; US’s New Era and Russia’s Anteater. “Pop culture […]

Read More

Ranbir Kapoor meets fans in Mumbai’s Carter road, asks ‘Kyu Sookhe Sookhe Hi?’

April 6, 2018

What’s life without a few good friends? And what’s good food without a chilled glass of Pepsi? Pepsi unleashed a new campaign which celebrates friends, food and friendship. Titled ‘Kyu Sookhe Sookhe hi?, the largest beverage manufacturer company introduced new foodicon bottles based on 25 popular food items from India. Pepsi’s new campaign pivots on […]

Read More

Cindy Crawford teams up with Pepsi

January 12, 2018

  Cindy Crawford has teamed up with Pepsi once again. As part of the alliance, the actress will recreate her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game on Feb. 4 in Minneapolis. The new version, which will also star her son Presley Gerber will kick off a year-long a […]

Read More

20th Century Fox teams up with Pepsi for Empire

March 20, 2017

  20th Century Fox has joined forces with Pepsi to develop a series of digital content and real-life experiences to celebrate the third season of Empire. By way of the collaboration, Pepsi will introduce three digital and social extensions which will serve as complementary builds to an on-screen narrative. These extensions will include: a nine-episode […]

Read More