Centric Brands Brand & Lifestyle Brand Licensing Fashion & Accessories Retail 

Brand licensing company Centric Brands files for bankruptcy

Considering the weak growth in apparel sales in recent years, New York based, Centric’s Brands were likely already experiencing some challenges. The COVID-19 pandemic has only made that worse, as consumers have less need than ever for clothes for work or special events, and are pulling back on spending with many stores still temporarily closed and economic uncertainty looming. Apparel sales plunged 89% in April, with most retail stores closed due to the outbreak, after dropping more than 50% in March, when some stores were still open for part of…

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Character Character & Entertainment Character Licensing 

Motu Patlu wax statues to grace Madame Tussauds in Delhi

Kids magazine Lotpot’s characters Motu Patlu who have been entertaining kids on Nickelodeon are set to be the first Indian animated characters to have their wax statues at Madame Tussauds in Delhi. The cartoon characters are all set to get waxed today. The association between Lotpot and Nickelodeon has created a vibrant ecosystem around the Motu Patlu franchise that keeps growing in scale and reach by the day. Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network at Viacom18, said: “Motu Patlu since its television debut on…

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Character & Entertainment Character Licensing 

Viacom Nickelodeon Consumer Products announces first licensing partners for Blue’s Clues & You!

Viacom Nickelodeon Consumer Products (VNCP) announced the first licensees for Nickelodeon’s Blue’s Clues & You!, a reboot of the groundbreaking curriculum-driven interactive series Blue’s Clues. Just Play will be the global preschool toy partner for plush, figures, playsets and role play, Vtech will be the global partner for early learning toys, and Cardinal will manage games and puzzles. Blue’s Clues & You! will be featured at VNCP’s Licensing Expo booth (#O180), June 4–6, in Las Vegas, NV. “Blue’s Clues & You! is quickly building buzz and excitement, and we are…

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Collaborations Food & Drink Retail 

Walmart to now sell Nickelodeon slime ice cream

Supermarket chain Walmart will now be selling Nickelodeon slime ice cream. One can purchase 12 cups of ice cream that consist of green frosting swirls and vanilla ice cream to bring back your nostalgic memories for $4.97. The frozen treat is also available as orange and lemon-lime flavored bars packaged by the dozen for $2.97. Both products available will be in Walmart freezers nationwide. Nickelodeon’s iconic green slime made its debut on You Can’t Do That On Television back in 1979. Contestants on the show would be ‘slimed’ if they…

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Character Licensing 

Chloe’s Pops signs licensing deal with Nickelodeon

Chloe’s Pops, a line of frozen treats, has signed licensing deal with Nickelodeon, the number-one entertainment brand for kids for a new kid-focused line! The line of 40 calorie fruit pops is made with the same simple base ingredients as Chloe’s main line — fruit puree, water, and cane sugar. At launch, a new blueberry-banana combination features Thomas & Friends branding and packaging, while Sunny Day will be featured alongside a new strawberry-mango blend. The line made its debut at Natural Products Expo West earlier this year, and will roll…

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Character & Entertainment Character Licensing 

GBI’s preschool series Rainbow Rangers to launch across Latin America on Nick Jr. channel

Genius Brands International’s hit preschool series, Rainbow Rangers is all set to launch across Latin america on Nickelodeon’s Nick Jr. channel and its Noggin mobile streaming app. Nickelodeon Latin America has licensed season one (52 x 11’) of the series to debut in August on the Nick Jr. channel, and available to stream beginning in June on its NOGGIN preschool mobile app. Rainbow Rangers will be dubbed in Spanish and Brazilian Portuguese. Rainbow Rangers is a rescue-based series following the adventures of seven girls who are Earth’s first responders, protecting people,…

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Apparel Licensing Fashion Licensing 

Nickelodeon signs sustainable fashion licensing deal

The merchandising arm of children’s TV producer Nickelodeon to create sustainable fashion and accessories as part of its licensing deal. Viacom Nickelodeon Consumer Products (VNCP) teamed up with Trashcode to create products made from plastic bottles. It has, a new venture between licensed clothing and accessories business, Cookie Company Group, and sustainable textile pioneer, Waste2wear. CEO of the Cookie Company Group Sabine Hulsman, said, “On average, a children’s shirt made with R-PET has given a new life to five to eight discarded plastic bottles, and a jacket can take up…

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Merchandise Licensing 

Nickelodeon to open its largest indoor theme park in China

Viacom International Media Networks Asia unit has signed a deal for a Nickelodeon indoor theme park in China. The Mall of China attraction will include SpongeBob SquarePants, Dora the Explorer, the PAW Patrol gang, and the Teenage Mutant Ninja Turtles and other 29 attractions. The park will co-develop with the Mall of China, Jiayuan Group, China Creation Group and Triple Five Group. The theme park will also include Asia’s first tilting drop tower and the TMNT launch coaster, which will be the highest, fastest and longest indoor roller-coaster in the…

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Character Licensing Merchandise Licensing 

Viacom Velocity International reveals first Nickelodeon Treasure Hunt Malta

Viacom Velocity International is creating Malta’s first Nickelodeon-branded experiential tourism franchise: Nickelodeon Treasure Hunt Malta. According to a report in the License Biz, the new idea will influence the power of Nickelodeon brand, network, and popular characters to drive awareness. The first Nickelodeon Treasure Hunt Malta is scheduled to take place from April 13 to 19 next year. The new franchise will be promoted across Nickelodeon’s vast international network. The agreement was signed at the Ministry for Tourism office in Valletta, in the presence of the Minister responsible for Tourism,…

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Character Licensing Toys & Games 

Nickelodeon rolls out preschool apps globally, available in 12 languages

Nickelodeon rolled-out two new apps—Dora’s Worldwide Adventure and Nick Football Champions internationally on June 12. Announced at the video game conference E3 in Los Angeles, both apps are available in 12 languages and can be downloaded outside of the US via Google Play, iTunes, and Amazon stores. Dora’s Worldwide Adventure is an educational geography app, whilst Nick Football Champions is a pop culture-driven celebration of global football season, inviting kids to team up with their favourite Nickelodeon characters to play the sport, score goals and to pursue ultimate victory. Dora’s…

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